The IMTA Annual Conference is a premier event in the global mountain tourism industry. Established in 2017 with its inaugural session, it not only provides a service platform for IMTA members collaboration, exchange, and dialogue but also delivers the latest industry information and developments. Each Conference focuses on cutting-edge topics and trends in mountain tourism, pooling the industry’s collective wisdom to explore sustainable development paths and future directions for mountain tourism.

During the 2018 IMTA Annual Conference, the Council reviewed and adopted "The Proposal to Establish the International Mountain Tourism Day (IMTD) ". During the opening ceremony, Shao Qiwei, then Vice Chairman announced the Initiative on behalf of the IMTA, marking the birth of IMTD. Aligned with the historic first successful ascent of Mount Qomolangma (Everest), May 29 was designated as the annual observance day. This global commemoration aims to accelerate the development of an international cooperation and exchange platform for mountain tourism. Guided by the purposes of IMTA to "protect mountain resources, preserve mountain civilization, promote mountain economy and benefit mountain communities".

The International Conference of Mountain Tourism and Outdoor Sports, held in Guizhou Province since 2015, is a national and international summit and China's only high-end platform dedicated to mountain tourism. As the world's first international organization focusing on mountain tourism, the IMTA has officially become the organizer of this event starting from 2024, continuing to serve as a pivotal link for international cooperation in mountain tourism.

"Dialogue among World Famous Mountains" is a proprietary brand created by the IMTA. It aims to establish an exchange and cooperation platform for the global mountain tourism sector, enhance dialogue between diverse mountain cultures, promote mutual collaboration, showcase the image of mountain tourism destinations, explore diversified collaborative development models among renowned mountains, and foster a healthy, green, and sustainable mountain tourism industry.

A flagship initiative by the the IMTA, this event establishes a global platform to amplify mountain tourism voices. It fosters mutual understanding among international destinations, synergizes resources and visitor flows, and champions the empowerment of mountain communities through preserving natural heritage and advancing mountain civilizations.