From December 22 to 24, 2025, the thematic training workshop on "Value Reshaping and Experience Upgrading: A New Pathways for Mountain Tourism Development," hosted by International Mountain Tourism Alliance (IMTA), was successfully held in Guiyang City, Guizhou Province, where IMTA headquarters is located. The training invited experts from domestic and international tourism and related fields to deliver systematic, high-quality thematic presentations, attracting over 70 participants including IMTA members, industry representatives, and heads of mountain tourism destinations and related institutions. 

Cheng Li, Professor and Doctoral Supervisor at the College of Tourism, Sichuan University

Cheng Li, Professor and Doctoral Supervisor at the College of Tourism, Sichuan University, systematically elaborated on the development pathways for mountain B&Bs from the perspective of value-sharing theory. He clearly defined the core characteristics of mountain B&Bs as relying on unique landscapes and culture, being community-operated, and serving specific tourists, and pointed out that their development must adhere to ecological red lines, support community livelihoods, and promote host-guest interaction. Combining cases from Siguniang Mountain and Dengchi Gully, he analyzed the mechanism of "creative class" and local residents collaborating through models like "separation of three rights" for entrepreneurship, believing this linkage can construct a complete value chain integrating lifestyle, entrepreneurial practice, and tourism consumption, serving as the core engine driving the qualitative improvement and efficiency enhancement of the rural economy.