From December 27th to 29th, the Thematic Training Workshop on "Mountain Tourism Pattern Innovation and Community Co-Construction" was held in Chengdu. The training focused on in-depth analysis and case sharing around the theme, exploring and grasping the characteristics and laws of mountain tourism operations, and obtaining methodological guidance for ideological leadership and practical support. The International Mountain Tourism Alliance (IMTA) invited experts in domestic tourism and related fields to give systematic and high-quality specialized lectures. IMTA members, industry representatives, representatives of mountain tourism destinations in Guizhou Province, Chengdu Municipal Bureau of Culture, Radio, Television and Tourism, and representatives of related industries participated in the training.

Mountain tourism has unique values such as supply innovation, national fitness, and consumption flow. Zhang Haifeng, founder of Huway.com and CEO of Nanjing Qijiaer Network Technology Co., ltd. (Mango Haitong Investment Enterprise), shared outstanding cases such as Wugong Mountain, Pokhara in Nepal, and Shenxianju Scenic Spot, which have emerged in recent years, around the theme of "exploring the traffic password of mountain tourism". He said that sports tourism fits the current young people's pursuit of differentiation, unique aesthetic, rich experience and social interaction. Mountain tourism destinations can conduct top-level design from mountain sports space, differentiated brand image, diversified outdoor routes, diversified accommodation carriers, and mountain culture labels.

Zhang Haifeng, founder of Huway.com and CEO of Nanjing Qijiaer Network Technology Co., ltd. (Mango Haitong Investment Enterprise)

Source: IMTA