


From December 25 to 27, the Thematic Training Workshop "IMTA Innovations & Community Participation in Mountain Tourism" (2rd Session) was held in Shaoguan City, Guangdong Province. This Thematic Training Workshop aimed to further expand training outcomes, promote mutual learning and exchange, inject new momentum into members and the industry, and enhance their professional capabilities in the field of innovative mountain tourism development and community co-construction. The International Mountain Tourism Alliance (IMTA) invited experts from domestic tourism and related fields to provide systematic, in-depth, and professional knowledge and case studies to participants. Over 100 representatives from IMTA members, industry professionals, mountain tourism destinations, and related institutions attended the training.

"'Integration of Transport and Tourism' should be people-oriented, focusing on enhancing the happiness and sense of gain of tourists," said Qu Jingyi, Brand Communication Director of the Integrated Development of Transport and Tourism Branch of the China Communications and Transportation Association and Chief Producer of the documentary "Integration of Transport and Tourism, Beauty of Life." She shared insights on the "Observations on the Development of the Integrated Transport and Tourism Industry from a Communication Perspective." Through detailed descriptions of multiple integrated transport and tourism cases, such as the "Silk Road Dream Enjoy" tourist train, the Xisha Island tourism route, and the G348 Three Gorges Highway, she demonstrated the positive role of combining transport and tourism in promoting regional development and providing novel tourism experiences. She deeply observed and analyzed the current state of China's integrated transport and tourism industry, showcasing the practical achievements of combining transport development and tourism through a documentary perspective, as well as the significance of this integration for improving people's quality of life and promoting regional economic development.
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