Ming Qingzhong: Assessment and Utilization of Mountain Tourism Resources
Time:2026-01-16 09:55

From December 25 to 27, the Thematic Training Workshop "IMTA Innovations & Community Participation in Mountain Tourism" (2rd Session) was held in Shaoguan City, Guangdong Province. This Thematic Training Workshop aimed to further expand training outcomes, promote mutual learning and exchange, inject new momentum into members and the industry, and enhance their professional capabilities in the field of innovative mountain tourism development and community co-construction. The International Mountain Tourism Alliance (IMTA) invited experts from domestic tourism and related fields to provide systematic, in-depth, and professional knowledge and case studies to participants. Over 100 representatives from IMTA members, industry professionals, mountain tourism destinations, and related institutions attended the training.

Professor Ming Qingzhong, Chief Professor of Yunnan University of Finance and Economics and Dean of the Tourism and Cultural Industry Research Institute, delivered an in-depth lecture on the "Assessment and Utilization of Mountain Tourism Resources." He elaborated on the classification and characteristics of mountain tourism resources, proposed evaluation standards, and analyzed issues in utilization models, such as limited development space, seasonal constraints, and transportation accessibility limitations. He introduced various development models, including the "1+N" integrated model and the characteristic resource-led functional model. In terms of utilization strategies, Ming Qingzhong emphasized scientific planning leadership, multi-level development, paid attention to tourist experiences, aligning with tourist psychological habits, strengthening conceptional development, following ecotourism paths, improving service systems, utilizing modern technology, enhancing industrial integration, elevating host cultural awareness, and deepening community participation, aiming to comprehensively promote the scientific assessment and efficient utilization of mountain tourism resources.