The hit film Welcome to Long Restaurant, a box office and word-of-mouth success during the 2026 summer season, continues to draw large audiences. Its stunning and distinctive domestic filming locations have quickly gone viral, boosting interest in the related attractions and destinations. Data from the Tongcheng Travel platform on August 12 shows that after the film's official release, attention to key filming locations such as Qingdao Oriental Movie Metropolis, the Shitanjing Industrial Culture and Tourism Film Town in Shizuishan, Ningxia, and Qingdao Laixi rose rapidly, further fueling local summer tourism热度.

Tongcheng Travel data indicates that following the film's release, search volumes for Qingdao Oriental Movie Metropolis surged over 220%, while searches for the Shitanjing Industrial Culture and Tourism Film Town in Ningxia increased by more than 180%. The spillover effect has extended from online buzz to offline travel. In the past week, booking popularity for Qingdao's attractions on the Tongcheng Travel platform grew over 30% month-on-month. Meanwhile, as the film's main exterior filming location, Shizuishan City in Ningxia saw a remarkable 580% month-on-month increase in bookings for its major attractions, demonstrating a strong tourism consumption pull effect.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue