September 27 is World Tourism Day. According to the official website of UN Tourism, the theme of World Tourism Day 2026 is "Digital Agenda and AI Reshaping Tourism," with the official celebration to be held in El Salvador.

UN Secretary-General António Guterres stated that this year's World Tourism Day not only celebrates the role of tourism in cultural exchange and enriching lives, but also asks what kind of future we want for tourism. Technology must be people-centered. Artificial intelligence is transforming how tourists travel, how the tourism industry operates, and how travel experiences are designed. This requires us to increase investment in digital technology to ensure that innovation benefits more tourists and promotes tourism development. Let us work together to build an open, inclusive, and people-centered digital future for tourism, enabling better popularization and application of AI technology and boosting the industry's sustainable development.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue