On August 10, Ge Lei, Secretary-General of the China Tourism Association (CTA), visited the International Mountain Tourism Alliance (IMTA), toured the Alliance's headquarters, and held talks with IMTA Vice Chairman Liu Zhaohui and heads of relevant business departments. The two sides engaged in in-depth exchanges on the integrated development of mountain tourism, cultivation of innovative industry formats, social organization brand building, and coordinated industry development, sharing working approaches and development experience. Both parties expressed their commitment to leveraging their respective platform advantages, further strengthening communication and coordination, deepening pragmatic cooperation, and contributing to the high-quality and sustainable development of mountain tourism.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Zhang Wenwen

Editor Ⅲ: Pan Kaiyue