The tourism exhibition area of the 21st China-ASEAN Expo was opened at the Guilin International Convention and Exhibition Centre from 26 to 28 September 2024. Compared to previous editions, this year's tourism exhibition achieved a comprehensive upgrade in both scale and quality, adopting a dual online and offline platform format. The offline exhibition area covered 60,000 square meters, featuring 7 thematic pavilions, with participation from institutions and enterprises of 43 countries and regions. The IMTA was invited to participate and showcased itself alongside domestic and international mountain tourism destination management agencies, outdoor equipment companies, and industry organisations in Hall No.7, the International Tourist Destinations Pavilion. IMTA expert and China Chief Representative of the International Federation of Nordic Walking (INWA), Xiao Gang, who is also a National-level Coach and Judge of INWA China, interacted with visitors on consumption trends and shifts in "Mountain Tourism + Outdoor Sports", sparking strong interest.