The 2025 International Mountain Tourism and Outdoor Sports Conference opened in Guiyang City, Guizhou Province, on 11 November. Continuing the theme "Integration of Culture, Sports and Tourism, High-Quality Life," the conference hosted a series of activities including the IMTA Annual Conference, International Mountain Tourism Promotion Conference, research and exchange on Guizhou's mountain tourism formats, and the Guizhou Bank·Mountain Culture, Tourism, Sports and Outdoor Equipment Exhibition. Over 350 guests from 30 countries and regions gathered, including representatives from international organisations, relevant national governments and tourism departments, diplomatic missions in China, tourism-related enterprises, mountain tourism destination management agencies, experts, scholars, and media. Together, they explored new pathways for the integrated development of "Mountain Tourism Plus", shared new achievements in mountain tourism development, and jointly built a new future of prosperity for mountain tourism.