With the 5th International Mountain Tourism Day around the corner, under the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry", IMTA will, together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF), deliver the theme events of International Mountain Tourism Day 2023 and conduct a marketing campaign in Vientiane, Laos on 29 May. From 30 May to 3 June, IMTA will carry out specific exchange activities.