The International Mountain Tourism Day is an important brand event of the International Mountain Tourism Alliance (IMTA), which has been successfully held for six times and has achieved fruitful results in promoting international exchanges and cooperation in the field of mountain tourism. On September 26th, the Alliance announced at the "2024 IMTA Annual Conference" that the theme event of the "International Mountain Tourism Day" in 2025 will be held in the Spanish island of Gran Canaria. At the meeting, He Yafei, Vice Chairman and Secretary General of OMTA, awarded the host of the theme event of the "International Mountain Tourism Day" in 2025, and Carlos Vélez, the representative of the Chinese affairs of the government of Gran Canaria, introduced the relevant information of the host.

On September 26th, at the 2024 International Mountain Tourism Alliance Annual Conference, nine outstanding experts from the tourism industry and related fields were officially appointed as new members of IMTA's Expert Committee, injecting new intellectual power and technical support into the prosperity and development of mountain tourism.

So far, the number of IMTA members has increased from the initial 126 groups and individuals to the current 199, covering 118 domestic members and 81 overseas members. The membership team is growing and the membership structure and layout are further optimized, including tourism agencies, non-profit organizations, tourism-related enterprises, relevant consulting institutions, tourism professional colleges, airlines, equipment manufacturing enterprises, outdoor sports organizations, etc. in mountain tourism countries and regions around the world, forming a comprehensive and multi-level international mountain tourism cooperation and exchange platform.

The majesty of Mount Everest, the splendor of Hokkaido's flower fields, the animal migration of Mount Kilimanjaro, the uniqueness of Madagascar's baobab trees, the coldness of Antarctic glaciers... On September 26th, the "2024 World Mountain Natural and Cultural Photography Exhibition" hosted by the International Mountain Tourism Alliance (IMTA) and the Japan-China Friendship Photographers Association opened in Xingyi City, Southwest Guizhou Province. The photography exhibition showcased more than 70 works by more than 30 photographers from around the world, presenting different mountain scenery, ecological environment and human life in more than 20 countries and regions.

At the opening ceremony, the Certification Criteria of World Famous Tourism Mountains was also released. with the first 14 certified sites, including Jungfrau in Switzezrland, Annapurna in Nepal, Table Mountain in South Africa, and Changbai Mountain in China, were recognized as "the World Famous Tourism Mountains". Wu Bihu, director of the Center for Retreation and Tourism Research and an IMTA expert, stated that the recognition of these world-famous mountains will further promote the protection and utilization of mountain tourism resources and actively contribute to the establishment of a global mountain tourism governance system. Besides, the development of the Alliance's standards and evaluation systems has taken a significant step forward.

On September 26th, the International Conference of Mountain Tourism and Outdoor Sports 2024 was launched in Xingyi City, Qiansouthwest Buyi and Miao Autonomous Prefecture, Guizhou Province, experts from the relevant industries at home and abroad gathered to discuss new achievements in promoting high-quality development of mountain tourism.

On September 26, the IMTA Annual Conference 2024 opened in Xingyi, Guizhou Province. With the theme of "Inclusiveness, Mutual Learning, Innovation—Empowering Sustainable Mountain Tourism with New Quality Productive Forces", the conference pooled wisdom and strength from across the industry to discuss and share innovative development paths for high-quality and sustainable mountain tourism in the context of the new era, with a particular emphasis on empowering the sector through new productive forces.

On September 26th, the International Conference of Mountain Tourism and Outdoor Sports 2024 opened in Xingyi City, Guizhou Province. At the Conference, Francesco Frangialli, Honorary Secretary General of the United Nations World Tourism Organization (UN Tourism now) and council member of the International Mountain Tourism Alliance (IMTA), released the research on "Mountain Tourism Destinations Responding to Climate Change".

On September 27th, the International Mountain Tourism Alliance held a "Symposium on Investment and Financing in Mountain Tourism" in Xingyi City, Guizhou Province. More than 50 people, including the secretariat of International Mountain Tourism Alliance (IMTA), leaders of Qianxinan Prefecture, members of IMTA, domestic and foreign investment and financing experts, representatives of cultural tourism investment enterprises, and representatives of financial enterprises, exchanged and discussed on the topic of "Expanding New Space for Investment & Financingin the Mountain Tourism Sector", sharing the development and investment trends of mountain tourism industry

The successful holding of the "8·9·00 Concept Meeting" of IMTA is an important achievement of the International Mountain Tourism Alliance in grasping the trend of the times and actively embracing market changes. The event not only provided a platform for participants to exchange ideas and share experiences, but also injected new vitality and impetus into the innovative development of mountain tourism.

Zurab Pololikashvili, Secretary General of UN Tourism, sent a congratulatory letter to MTOS and gave a warm message to the conference and the International Mountain Tourism Alliance.

IMTA officially releases the Certification Criteria of World Famous Tourism Mountains, and awarded awarding certificates to the first group of World Famous Tourism Mountains.

"The International Mountain Tourism Alliance (IMTA) Annual Conference 2024", themed "Inclusiveness, Mutual Learning, Innovation - Empowering Sustainable Mountain Tourism with New Quality Productive Forces", will kick off on September 26, 2024.