On November 11, the International Conference of Mountain Tourism and Outdoor Sports 2025, organized by the International Mountain Tourism Alliance (IMTA), commenced in Guiyang City, Guizhou Province. Centered around the theme "Integration of Culture, Tourism and Sports Presents a High Quality Life," the Conference featured a series of events including the IMTA Annual Conference 2025, the International Mountain Tourism Promotion Conference 2025, a Field Trip to Guizhou Mountain Tourism Destinations, and the Bank of Guizhou · Mountain Culture, Tourism and Outdoor Sport Equipment Exhibition. During the IMTA Annual Conference, Liu Zhaohui, IMTA Vice Chairman, and Ao Kemo, IMTA Vice Chairman and Executive Secretary-General, jointly presented membership certificates to 14 new group members and 1 new individual member.

The new members span multiple countries and regions, including:

Colombia Trochas Bicibles Foundation

Volunteering Without Borders Foundation

Liberia National Tourism Association

Ureshino Onsen Tourism Association

Rosa Khutor Ski Resort Development Company LLC

Huaying Mountains Tourist Area

Jinhua Shuanglong Scenic Area Management Committee

Longmen Mountain Tourism Resort Management Committee

Dengfeng Center of the Earth central Cultural Tourism Group Co., Ltd.

Lijiang Yulong Snow Mountain Provincial Tourism Development Zone Management Committee

Department of Tourism, Culture, Radio, Television and Sports of Hainan Province

Zhejiang Research Association of Culture and Tourism Standardization

Wawu Mountain Investment Co., Ltd.

Hubei Tourism Association

The new individual member is Li Shuanke, President and Editor-in-Chief of Chinese National Geography.

The IMTA's membership network continues to expand, now comprising 210 members from 40 countries and regions across six continents, including 117 domestic group members, 82 overseas group members, and 11 individual members. group members encompass tourism organizations, non-profit groups, cultural tourism enterprises, financial and consulting institutions, tourism academies, airlines, tourism equipment manufacturers, and outdoor organizations from various mountain tourism countries and regions worldwide. Individual members include renowned managers, experts, scholars, and entrepreneurs in the tourism field.

Image and text source: IMTA

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong