From September 15 to 17, the main event of the 9th Hebei Provincial Tourism Industry Development Conference was held in Xingtai City. Guided by the development of the Taihang Mountain Cultural Tourism Belt, this year’s conference aimed to accelerate the formation of an integrated, all-region, all-season tourism model through a series of initiatives. These efforts support the goal of building Hebei into a leading tourism province and further promoting the brand: "So Close, So Beautiful, Weekend to Hebei."

In recent years, Hebei has actively promoted the integrated development of rural culture and tourism, exploring new pathways for rural revitalization. How can the homogenization of rural cultural tourism industries be avoided? How can new formats of rural cultural tourism be developed? Liu Zhaohui, Vice Chairman of the International Mountain Tourism Alliance (IMTA) and a guest at this year’s conference, shared insights in an exclusive interview with iHebei. Starting with the role of mountain outdoor sports events, he offered suggestions for developing distinctive rural cultural tourism industries in Hebei.

Video source: iHebei

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong