On September 2, 2025, a delegation of medical experts from Guizhou Province, including Yang Keqin, President of the Guizhou Medical Association; Cao Yu, Advisor to the Guizhou Provincial People’s Government and Honorary Dean of the Big Health Research Institute at Guizhou Medical University; and Lan Wenyue, Head of the Relevant Division of the Guizhou Provincial Administration of Traditional Chinese Medicine, visited the International Mountain Tourism Alliance (IMTA). Liu Zhaohui, Vice Chairman of the IMTA, along with relevant heads of the Secretariat, organized an exchange symposium with the visiting experts on topics such as mountain wellness tourism, mountain outdoor sports, sports rehabilitation, and related areas.
During the symposium, President Yang Keqin introduced the basic profile of the Guizhou Medical Association, which encompasses over 80 professional committees and brings together the province’s top medical experts. He expressed hope to synergize platforms with the Alliance, identifying collaboration opportunities in areas such as mountain wellness tourism and the prevention and treatment of injuries related to mountain outdoor sports. By precisely aligning medical resources with tourism needs, he aims to provide theoretical and practical support for the high-quality development of Guizhou’s health and tourism industries.
Advisor and Honorary Dean Cao Yu highlighted that "comprehensive wellness" is a distinctive advantage and strategic development path for Guizhou. He suggested leveraging the province’s sub-plateau environment and climatic conditions to promote the implementation of a "proactive health strategy" and develop a differentiated product system for "all-season wellness." He proposed joint exploration in building a health information management platform for mountain wellness, advancing the training of professionals in wellness and sports rehabilitation, and collaboratively constructing a demonstrative model for the mountain wellness tourism industry.
Lan Wenyue pointed out that Guizhou currently faces challenges in the fields of ethnic medicine and like-medicine food, including insufficient specialized industrial policy guidance, imperfect platform-based operational mechanisms, and low integration of tourism services with knowledge of ethnic medicine. He emphasized the need to strengthen policy guidance, encourage enterprise participation, and enhance skills training to overcome promotion bottlenecks, while also fostering collaborative innovation between ethnic medicine and modern medicine. In terms of industrial integration, he recommended aligning with solar terms, seasonal cycles, and the timing of major provincial sports events, as well as addressing the sports rehabilitation needs of specific groups. Targeted efforts should be made to promote trauma treatment technologies and products rooted in ethnic medicine, providing consumers with precise and high-quality injury prevention and sports rehabilitation services.
Vice Chairman Liu Zhaohui expressed sincere gratitude to the experts for their visit and professional suggestions. He invited them to participate in the "International Mountain Tourism and Outdoor Sports Conference" at an appropriate time, with the aim of selecting and introducing a range of distinctive and representative Guizhou ethnic medicine and like-medicine food products to be featured at the conference exhibition. In his concluding remarks, he emphasized that wellness tourism activities are often closely linked to mountain lifestyles, flourishing in diverse forms such as medical wellness, residential tourism, and leisure retreats. The Alliance will focus on the integrated and innovative development of "culture, sports, tourism, medicine, and wellness," leveraging its international platform advantages to deepen cooperation with medical institutions, universities, and enterprises. By striving to build a world-class tourist destination, the Alliance will promote the industrialization, branding, and internationalization of Guizhou’s wellness tourism. He put forward five collaboration proposals:
1. Consolidate the foundation for cooperation by inviting the Guizhou Medical Association to become a member of the IMTA, enabling resource sharing and mutual benefits.
2. Strengthen the construction of the IMTA’s Expert Committee by integrating resources from medical, sports science, and tourism experts to form synergistic internal and external forces.
3. Advance collaborative research by jointly conducting innovative studies with renowned universities and enterprises, and promote the formulation and application of standards in mountain wellness tourism and mountain outdoor sports rehabilitation.
4. Mutually support and participate in each other’s specialized events to facilitate exchanges and cooperation, and promote engagement with prestigious professional institutions such as the Chinese Medical Association.
5. Collaborate in providing professional services to support the value dissemination and market promotion of mountain wellness tourism.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
