IMTA with colorful formats of mountain tourism unveiled at the 2024 CITM

time:2024-11-25 10:48 author:IMTA

On November 22, the China International Travel Mart 2024 (CITM 2024), hosted by the Ministry of Culture and Tourism, opened at the National Exhibition and Convention Center (Shanghai). The theme of this Mart is "Hello! China" and it will last for 3 days. The exhibition area of the trade fair is about 53,000 square meters, with six thematic exhibition areas including domestic culture and tourism exhibition area, cultural tourism technology exhibition area, cultural and creative exhibition area, inbound tourism facilitation and tourism service exhibition area, cultural and tourism experience area, and overseas culture and tourism exhibition area. The International Mountain Tourism Alliance (IMTA), together with 17 member units including Aragon and Gran Canaria in Spain, Sunriver Culture and Tourism, Club Med, Weisu, Guizhou Youyuan Boat Sports Club, etc., unveiled in the overseas culture and tourism exhibition area. The rich new formats of mountain tourism aroused great interest among the guests. The booth of the alliance was awarded the "Best Organization Award" and the "Best Booth Award" by the organizer.

exhibition scene

Zhang Zheng, Deputy Secretary of the Party Group and Vice Minister of the Ministry of Culture and Tourism, Liu Duo, Vice Mayor of Shanghai Municipal People's Government, and other leaders, accompanied by Fu Yingchun, Vice Chairman and Executive Secretary General of the IMTA, inspected the IMTA's exhibition area. Zhang Zheng, the Vice Minister, specially reviewed and introduced to the leaders who were on the inspection tour the situation of his work in promoting mountain tourism in Southwest Guizhou and initiating the establishment of IMTA in Guizhou, and fully affirmed the achievements and influence of the Alliance's construction and development over the years.

"CITM is an important tourism exhibition platform for China to connect with the world, and it has attracted the attention and favor of the international tourism industry and the public," said Fu Yingchun. IMTA has always attached great importance to organizing its members and the mountain industry to participate in the series of exhibitions held by the Ministry of Culture and Tourism, so as to showcase and promote the new image of the alliance in participating in and promoting the reform and construction of the tourism governance system through this platform. IMTA has established a plan to participate in large-scale cultural tourism exhibitions held by the Ministry of Culture and Tourism for many years, starting from actively participating in promoting the overall situation of tourism development and strengthening its own high-quality construction. This year alone, it has organized and participated in the China-ASEAN Tourism Exhibition, Tianjin Cultural Tourism Industry Expo, and this year's Tourism Fair.

exhibition scene

At the exhibition, IMTA promoted the innovation achievements in the operation of international cooperation and exchange platform, the shaping of independent brands, and the construction of mountain tourism governance system in recent years. The research results of "Mountain Tourism Destinations Responding to Climate Change", "World Famous Tourism Mountain", "Construction and Rating on International Mountain Hot Spring Wellness Tourism Destination", "International Guidebook for the Development of Hiking", "Classification and Evaluation Svstem of World Famous Tourism Mountains" and other research results have led the way for mountain tourism thought and practice. At the same time, IMTA actively organized relevant members to participate in the exhibition, integrating VR hot air balloons, travel equipment, camp space capsules, wing suits, water sports, skiing and other mountain tourism outdoor equipment and application scenarios into the exhibition area design, providing immersive experiences for the public. IMTA booth also integrates Guizhou mountain elements into it, promoting Guizhou mountain tourism natural scenery and cultural landscape through mountain photography and video works, presenting the unique background of the alliance's rise from Guizhou mountain.

exhibition scene

As the largest and most influential international tourism exhibition in Asia, IMTA regards this exhibition as an important opportunity to showcase the style and charm of international mountain tourism and expand exchanges and cooperation. During the exhibition, the staff of the Secretariat of IMTA established contacts with tourism agencies and enterprises from Russia, Nepal, Greece, Vietnam, Japan, Indonesia, Italy and other countries to deepen mutual understanding and establish partnerships in mountain tourism. Members of the alliance also use this platform to extensively communicate and interact with the industry, expand their business space, and achieve relevant cooperation.

exhibition scene

IMTA is the world's first international organization with a focus on mountain tourism, initiated by Guizhou Province. It aims to protect mountain resources, inherit mountain civilization, promote mountain economy, benefit mountain people, and is committed to sustainable mountain tourism development. Currently, IMTA has 199 groups and individuals from 38 countries and regions on five continents. Participating in large-scale tourism exhibitions is an important strategy for the International Mountain Tourism Alliance to promote close interaction between members and the industry through "platform-to-platform" cooperation. This tourism fair will be attended by many well-known market players, providing a rare learning opportunity for the international development of the alliance. The alliance will uphold the principle of cooperation and common prosperity, constantly capturing new information, exploring new experiences, and expanding new paths in its development.

Source: IMTA

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong

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