The China International Travel Mart 2024 (CITM 2024), hosted by the Ministry of Culture and Tourism, was held at the National Exhibition and Convention Center in Shanghai from November 22 to 24. During the event, activities such as the "Hello! China" promotion, opening ceremony, inbound tourism policy promotion, professional trading, and professional negotiation were held.
Highlighting the characteristics and showing the advantages
At this year's CITM, exhibitors have showcased their rich cultural tourism resources, highlighting their unique features and advantages, and looking forward to encountering more opportunities for cooperation.
Opening Ceremony of China International Tourism Trade Fair 2024, provided by the organizer
Heilongjiang built a booth with the theme of "Beautiful scenery in the north, beautiful in Heilongjiang", with design inspiration from the Yangmingtan Bridge in Harbin and incorporating European architectural elements from Central Street. Some cities in Heilongjiang Province promoted their cultural tourism this winter. The mascots of the 9th Asian Winter Games, Binbin and Nini, interacted with guests and tourists, and there was also a special merchandise exhibition for the Asian Winter Games. The relevant person in charge of the Department of Culture and Tourism of Heilongjiang Province introduced that through the platform of the Travel Fair, Heilongjiang will showcase its magnificent scenery and historical heritage, promote tourism projects and investment environment, and promote cooperation in the fields of smart tourism, tourism + health care and other fields.
Heilongjiang booth, photo is provided by the organizer
The Fujian booth, themed "The starting point of the Maritime Silk Road, Fresh Fujian", set up six exhibition areas including the World Heritage Site Cultural Tourism Cluster Exhibition Area, the Cultural and Creative Exhibition Area, and the Tea Culture Exhibition Area. The relevant person in charge of the Department of Culture and Tourism of Fujian Province said, "We have organized large-scale cultural and tourism enterprises in the province to exchange and learn from the participating domestic and foreign exhibitors, in order to enhance mutual cooperation."
Fujian booth, photo is provided by the organizer
The design of the Jiangxi booth is inspired by the rich cultural heritage and natural scenery of Jiangxi. The relevant person in charge of the Jiangxi Provincial Department of Culture and Tourism introduced that the blue and white elements and Jingdezhen porcelain vases as the core of the design not only reflect the profound ceramic culture of Jiangxi, but also show the outstanding achievements of Jiangxi in inheritance and innovation. The exhibition area features 14 5A tourist attractions and photo-taking checkpoints on the Jiangxi tourism map, allowing visitors to enjoy the beautiful scenery while also participating in interactive experiences of Jiangxi tourism.
Jiangxi booth, photo is provided by the organizer
At this year's CITM, the theme of the Hunan booth is "Three Rivers and Four Lakes Meet in Hunan". All 14 cities and prefectures in Hunan Province have set up booths, displaying more than 300 exhibits, and organizing exciting performances, intangible cultural heritage exhibitions, and various lucky draw activities. The relevant person in charge of the Department of Culture and Tourism of Hunan Province said, "Hunan's mountains are not only Yuelu Mountain that stands out; Hunan's waters are not only the Xiangjiang River that dances gracefully; Hunan's cities are more about their thousand faces. Hunan takes this tourism fair as an opportunity to further enhance the international popularity, reputation and influence of the cultural tourism brand 'Three Rivers and Four Lakes Meet in Hunan'.
Hunan booth, photo is provided by the organizer
China Tourism Group, with its secondary units such as China Travel Service and China Travel International, participated in the exhibition with the theme of "Starlight Roaming", showing the group's popular cultural tourism products and promoting more than 100 special cultural tourism products such as entry and exit, silver hair tourism, self drive tourism, etc.
China Tourism Group boot, photo is provided by the organizer
Make friends and expand cooperation
Besides showcasing their unique features and advantages, expanding their "circle of friends" and expanding cooperation are also one of the original intentions of each exhibitor.
Fu Yingchun, Vice Chairman and Executive Secretary General of the International Mountain Tourism Alliance (IMTA), said, "IMTA takes this platform to promote the innovative achievements in recent years, such as the operation of international cooperation and exchange platform, the shaping of independent brands, and the construction of mountain tourism governance system. IMTA also cooperates with 17 member units to integrate various new mountain outdoor formats into the exhibition area design, showing mountain tourism application scenarios such as VR hot air balloon, living equipment, and camp space capsule, bringing immersive interactive experience to the audience."
IMTA booth, photo source: IMTA
Spring and Autumn Tourism from Shanghai attended the conference at "home". Wang Xin, General Manager of the Spring and Autumn Tourism Marketing Department, said that the number of booths for Spring and Autumn Tourism has increased from one to two. One is to continue to participate in the exhibition activities organized by the Shanghai Municipal Bureau of Culture and Tourism in the Shanghai exhibition area; Second, new inbound tourism booths will be set up to provide inbound tourism business consulting and exchange cooperation. "We look forward to making more efforts in inbound tourism, leading more inbound tourists to understand and 'read' Shanghai. During the Travel Fair, we will promote Shanghai's urban micro-tour experience, including popular spots such as Zhongshan East Road, Fuxing Road, Wukang Road, and the newly upgraded urban sightseeing bus."
Shanghai booth, photo is provided by the organizer
The relevant person in charge of Hubei Three Gorges Tourism Group introduced that the group promoted the rich tourism resources and products in the "Two Dams and One Gorge" area of Yichang at the CITM, including one-day tour of "Two Dams and One Gorge" in Yichang, night cruise on the Yangtze River, and ship lift in the Three Gorges. At the same time, professional negotiation activities will be carried out to provide a face-to-face communication platform for people in the tourism industry. "We hope to take this opportunity to actively expand into Southeast Asia, Europe and America, and to promote the 'Two Dams and One Gorge' tourism brand to a broader international market. Currently, in the one-on-one professional negotiation activities provided by CITM, we have received invitations from many well-known tourism companies from around the world."
Hubei booth, photo is provided by the organizer
International exchange benefits the world
Against the backdrop of the escalating demand for tourism consumption and the increasing popularity of inbound and outbound tourism, this year's Travel Fair will further promote international tourism cooperation.
"CITM is an important tourism exhibition platform for China to connect with the world, and it is highly favored by people in the international tourism industry and the general public," said Fu Yingchun. "This year, there are many well-known market players participating in CITM, which can provide a rare learning opportunity for the industry. We uphold the principle of cooperation and common prosperity, constantly capture new information, explore new experiences, and expand new paths in development."
IMTA booth, photo source: IMTA
Zeng Bowei, director of the China Tourism Economy and Policy Research Center of Beijing Union University, said that on the one hand, CITM gathered high-quality tourism resources at home and abroad, displayed rich and diverse tourism products and innovative service models, provided more intuitive consumption choices for consumers, effectively stimulated tourism consumption demand, stimulated market vitality, and injected new impetus into economic growth. Especially at present, the recovery and prosperity of the tourism market plays an important role in expanding domestic demand and driving the development of related industrial chains. On the other hand, CITM provides an important platform for international tourism exchange and cooperation, and injects confidence and momentum into the recovery of the international tourism industry by attracting global exhibitors, promoting multiculturalism, and promoting cross-border tourism investment and cooperation. At the same time, it builds a bridge for cultural exchanges and people-to-people connections between China and other countries in the world, helps to showcase China's cultural charm and openness, and further enhances the international influence of China's tourism market.
Mekong River Tourism booth, photo is provided by the organizer
Dai Xuefeng, a researcher at the Chinese Academy of Social Sciences, believes that the CITM can enhance exchanges and cooperation between tourism industries in various regions against the backdrop of the full recovery of international tourism. At the same time, CITM can promote the combination of new technologies, new demands and tourism development, which is of great significance for the launch of more and better tourism products that meet market demands. In addition, CITM can also help tourists understand the destination in more detail and promote tourism consumption.
This article is translated from China Tourism News
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
