At the opening ceremony, the Certification Criteria of World Famous Tourism Mountains was also released. with the first 14 certified sites, including Jungfrau in Switzezrland, Annapurna in Nepal, Table Mountain in South Africa, and Changbai Mountain in China, were recognized as "the World Famous Tourism Mountains". Wu Bihu, director of the Center for Retreation and Tourism Research and an IMTA expert, stated that the recognition of these world-famous mountains will further promote the protection and utilization of mountain tourism resources and actively contribute to the establishment of a global mountain tourism governance system. Besides, the development of the Alliance's standards and evaluation systems has taken a significant step forward.

Wu Bihu released the "Certification Criteria of World Famous Tourism Mountains"

Wu Bihu pointed out that the basic condition for the formation of famous tourist mountains is the possession of mountain tourism resources, which are usually classified according to the standards of natural resources and cultural resources; Secondly, the formation of famous tourist mountains requires long-term human activities and cultural accumulation; Thirdly, the formation of famous tourist mountains has a complex motivation and mechanism. Referring to the evaluation standards for various types of tourism destinations and tourism resources in the world, including world heritage, national parks, and China's national key scenic spots, the International Mountain Tourism Alliance has successively issued the "Certification Criteria of World Famous Tourism Mountains", which have achieved fruitful results.

Opening Ceremony of the 2024International Conference of Mountain Tourism and Outdoor Sports

Based on this research, the International Mountain Tourism Alliance has proposed the basic conditions that a "world famous mountain" must meet, including natural resources, cultural resources, and comprehensive supporting services, based on the classification of "nature-oriented" and "culture-oriented" mountain tourism. The "Certification Criteria of World Famous Tourism Mountains" have been formed in combination with the development trend of mountain tourism industry.

The "World Famous Tourist Mountains - Identification Standards" includes five natural-oriented identification standards and eight culture-oriented identification standards. At the same time, in terms of comprehensive supporting services, specific requirements are also proposed for hardware facilities, software services, operation management, and market evaluation. The "Guidelines for the Recognition of World Famous Tourist Mountains" includes the relevant organizations and their responsibilities for the recognition work, encouragement and support for world famous tourist mountains, and the procedures for applying for inclusion in the "World Famous Tourist Mountains List", including five steps: pre-application, pre-recognition, formal application, submission of application materials, and decision by the recognition committee.

Mount Fuji, Japan

As authoritative guidance and development trend leading for the development of mountain tourism, the creation of "Certification Criteria of World Famous Tourism Mountains" can highlight the core value of famous tourist mountains, stimulate their endogenous development, standardize the mountain tourism market, build a cooperation platform to promote the development of world famous tourist mountains, and promote the standardized and sustainable development of international mountain tourism.

Wu Bihu said that the content of the guidelines would be continuously improved and refined in the future, and the depth and breadth of sustainable development would be expanded, so as to promote the world's famous tourist mountains to keep pace with the times and develop in a coordinated way.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong