On September 27th, the International Mountain Tourism Alliance held a "Symposium on Investment and Financing in Mountain Tourism" in Xingyi City, Guizhou Province. More than 50 people, including the secretariat of International Mountain Tourism Alliance (IMTA), leaders of Qianxinan Prefecture, members of IMTA, domestic and foreign investment and financing experts, representatives of cultural tourism investment enterprises, and representatives of financial enterprises, exchanged and discussed on the topic of "Expanding New Space for Investment & Financingin the Mountain Tourism Sector", sharing the development and investment trends of mountain tourism industry, industrial support policies and practical cases, and discussing and exchanging topics such as how to deal with new problems in the development of the industry, how to use investment to upgrade products and even industrial innovation, and how to promote high-quality development of mountain tourism industry through innovative investment and financing mechanisms.
The scene of the Investment & Financing Exchange Symposium
Build a platform for investment cooperation and innovation
"Investment and financing in cultural tourism can effectively integrate capital and resources, provide financial support for mountain tourism projects, and promote their rapid development," said Wu Mai, Deputy Secretary General of IMTA, in his speech. IMTA will give full play to its own advantages and platform functions, actively introduce diversified financing strategies, strengthen cooperation with financial institutions, use financial tools to innovate cultural tourism products, enhance the market competitiveness of project products, encourage social capital to participate in cultural tourism investment and financing, expand the sources of funds, and promote the diversified development of the cultural tourism industry.
Wu Mai, Deputy Secretary General of IMTA delivered a speech
Wang Xiaoyu, a member of the Expert Committee of IMTA and a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, analyzed the consumption stratification phenomenon in the cultural tourism market from three aspects: the transformation of social structure, the differentiation of the middle class, and the future investment, development and operation trends. By using big data analysis of cutting-edge theories in consumer behavior, he provided targeted investment strategies and project development suggestions to help the industry and beyond gain insight into market opportunities and grasp investment trends.
Member of the Expert Committee of the IMTA, Tourism Research Institute of the Chinese Academy of Social Sciences, Wang Xiaoyu, a special researcher of Xintai, made a keynote speech
"We should use investment to introduce talent cultivation bases for outdoor sports industry, and promote the development of domestic outdoor sports industry through talent cultivation." Jia Zi'ang, partner, senior investment vice president, and general manager of European fund of Yicun Capital Co., Ltd., analyzed the hot spots and investment opportunities of international capital in the domestic cultural, sports and tourism sector from a global perspective, revealing how to achieve win-win results through cross-border mergers and acquisitions to integrate resources, upgrade brands, and expand markets.
Partner, Senior Investment Vice President, and Head of European Funds at Yicun Capital Co., Ltd., Jia Zi'ang made a thematic sharing
Practical experience and enlightenment of cultural tourism investment projects
The relevant responsible persons of Sunriver Holding Group, Camping Home TOP Plan, Huachuang Securities, Guangdong VESSEL Cultural Tourism, Bojian Capital, Guizhou Village Super League Brand Management Co., Ltd. and other companies shared their actual operation projects, providing valuable practical experience and inspiration for the participants.
In the future, we will promote the coordinated development of sports, cultural tourism trade, and commercial integration in the primary, secondary, and tertiary industries by providing capital funds, so that the scenes of tourist attractions have more value, and achieve high-quality development of tourist attractions. Li Shouwen, Executive Chairman of China International Camping Conference and Head of the Camping Home TOP Plan, focused on the emerging field of camping industry, combined with the development trend of domestic and foreign camping industry, shared the integration development path of camping sites and tourist destinations, and how to promote the rapid rise and sustainable development of camping industry through innovative investment and financing models.
Li Shouwen, Executive Chairman of China International Camping Conference and Head of the Camping Home TOP Plan, shared his experience
Gong Huting, Assistant General Manager of the Investment and Development Center of Sunriver Holding Group, analyzed the whole chain process of cultural tourism investment projects in detail from the aspects of market research concept planning, design and construction, operation management, etc., by combining the actual projects operated by Sunriver Holding Group; Dong Yuxing, a senior project manager at Huachuang Securities Co., Ltd., analyzed the asset securitization policies, market trends, and specific models of cultural tourism enterprises, focusing on the path of asset securitization for cultural tourism enterprises, combined with the latest developments in the capital market and changes in policies and regulations, to help industry players grasp investment and financing opportunities and avoid market risks.
Gong Huting, Assistant General Manager of Investment and Development Center of Sunriver Holding Group, shared her experience
Dong Yuxing, a senior project manager from Huachuang Securities Co., Ltd., shared his insights
Sun Xiaofeng, President of Guangdong VESSEL Cultural Tourism, brought valuable experience and inspiration on successful investment in cultural tourism projects to the participants by deeply analyzing the successful experience and unique advantages of VESSEL Cultural Tourism in project development, brand building, and operation management. Cao Cong, an investment and financing expert from Bojian Capital, focused on the investment and financing of cultural tourism and the operation and development of homestays, and analyzed the latest developments and hot areas in the investment and financing market of cultural tourism. He shared successful experiences and strategic thinking in the operation and management, brand building, and market expansion of the homestay industry, providing participants with profound insights and forward-looking predictions about the investment and financing of cultural tourism and the development of the homestay industry.
Sun Xiaofeng, President of Guangdong VESSEL Culture Tourism, shared his insights
Cao Cong, an investment and financing expert from Bojian Capital, shared his insights
Peng Xixi, the rotating chairman of Guizhou Village Super League Brand Management Co., Ltd., brought the unique perspective and valuable experience of Guizhou culture and tourism to the participants by focusing on the topic of how the "Village Super League" brand drives local industrial development and achieves sustainable development with the support of the industry. Peng Xixi said, "By laying out the new media industry track, adhering to the mass line and mobilizing the masses, and exploring the development of county-level regions, we have found that innovation is the first driving force for 'Village Super League'. To create a sustainable and vital county-level IP brand, we must rely on the masses and mobilize them through various activities to drive the participation of the whole people and benefit them."
Peng Xixi, the rotating chairman of Guizhou Village Super League Brand Management Co., Ltd., shared his insights
Since 2024, the pace of recovery of the global tourism industry has accelerated, and mountain tourism, as an important carrier of eco-tourism, has broad prospects for development. The symposium vividly depicted the rich connotation and broad prospects of mountain tourism investment and financing from the latest developments and hot areas of current mountain tourism investment and financing, providing valuable directional guidance for the long-term development of global mountain tourism market investment and financing, and injecting new momentum into the high-quality sustainable development of mountain tourism.
图文来源：国际山地旅游联盟
一审：李雪
二审：吴丹
三审：张翼晶
