Recently, the Ministry of Culture and Tourism announced the results of the 2023 social organization assessment and evaluation, and the International Mountain Tourism Alliance (IMTA) was awarded the "Excellent" honorary title by the Ministry of Culture and Tourism.

IMTA Headquarters

The announcement pointed out that in 2023, the department's business-related and industry-managed social organizations adhered to the guidance of Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, conscientiously implemented the decisions and deployments of the Party Central Committee, the State Council, and the requirements of the department's party leadership, and consciously transformed their active service and integration into national strategies into practical actions to fulfill their responsibilities and missions. Positive results have been achieved in all aspects of work in 2023. To further promote the standardized construction of social organizations and select a group of outstanding social organizations, the Ministry of Culture and Tourism conducted performance reviews and evaluations on the social organizations it manages. Based on the results of on-site evaluations and combined with the annual inspection conclusions, merit evaluation, and daily supervision of the previous year, four levels of excellent, good, average, and poor were assessed among 131 social organizations, with 20 organizations receiving the "Excellent" title. The International Mountain Tourism Alliance successfully stood out from numerous participating units, winning the "Excellent" honorary title and ranking 10th.

IMTA participated in the 2023 China International Travel Mart (CITM)

The IMTA's recognition as an "Excellent" social organization by the Ministry of Culture and Tourism is not only an honor for the alliance but also for tourism in Guizhou. It is understood that in August 2017, initiated by Guizhou Province, reviewed by the Ministry of Civil Affairs, and approved by the State Council, the IMTA, managed by the Ministry of Culture and Tourism, was officially established and has been operating for six years. As the world's only international organization focused on mountain tourism, the IMTA has always adhered to the mission of "protecting mountain resources, inheriting mountain civilization, promoting mountain economy, benefiting mountain people, and committing to sustainable mountain tourism development." It upholds the basic positioning of an international organization, the professional positioning of mountain tourism, and the rule-based positioning centered on its constitution. Based in Guizhou, it aims to expand nationwide and influence the world. It actively participates in and promotes the construction of a mountain tourism governance system, focuses on promoting industry exchanges and cooperation, promoting successful experiences in mountain tourism development, and promoting the prosperity of mountain economies and the shared benefits of mountain tourism development. Guided by advanced concepts, it shapes its brand through platforms, shapes its image through brands, and shapes its influence through images. It has carried out effective practices in integrating into national strategies, building international cooperation mechanisms, promoting mutual learning of civilizations, and innovating development models, becoming a vibrant force for promoting sustainable development.

Belgian pianist Jean-François Maljean performing with Dong Ethnic Minority Choir in Zhaoxing Dong Village, Guizhou

Image source: International Mountain Tourism Alliance

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong