Joining Hands with Mountains and Rivers! International Mountain Tourism Alliance appears at the Tourism Exhibition of the 2023 China-ASEAN Expo

On October 13, the 2023 China-ASEAN Expo Tourism Exhibition, jointly held by the Ministry of Culture and Tourism and the People's Government of Guangxi Zhuang Autonomous Region, opened in the new hall of Guilin International Convention and Exhibition Center in Guangxi. This year marks the 20th anniversary of the establishment of China-ASEAN strategic partnership. The theme of the exhibition is "Mountains and Rivers Meet, Hand in Hand". The International Mountain Tourism Alliance was invited to the exhibition.

The International Mountain Tourism Alliance booth

Lu Yingchuan, a member of the Party Group and Vice Minister of the Ministry of Culture and Tourism, accompanied by Zhou Jiabin, deputy director of the Standing Committee of the Standing Committee of the People's Congress of Guangxi Zhuang Autonomous Region and secretary of the CPC Guilin Municipal Committee, Miao Qingwang, Vice Chairman of the Standing Committee of the People's Congress of Guangxi Zhuang Autonomous Region, went to the International Mountain Tourism Alliance booth to learn about the development of the Alliance in recent years and the current situation of the mountain tourism outdoor equipment industry. He said that outdoor equipment is of great significance to the development of mountain tourism. The upgrading of equipment makes more people pay attention to and participate in mountain tourism, helping the high-quality development of mountain tourism. After visiting the Alliance booth, Ounethouang Khaophanh, Vice Minister of Ministry of Information, Culture and Tourism of Lao PDR, said he hoped to further strengthen cooperation with the Alliance and jointly promote the development of mountain tourism in both countries.

Leaders and guests inspected the exhibition area of the Alliance

The booth design of the Alliance this time takes the mountain outdoor leisure industry as the core, actively explores new ways of mountain tourism, and integrates the new mountain tourism industry such as "river travel", "cliff coffee", "cave exploration" and "outdoor camp". Through the real-life construction, it gives people the outdoor experience, and presents the outdoor scene with unique mountain characteristics in the booth. At the same time, the Alliance will also bring the outstanding photographic works of famous mountains from 23 countries in the 2023 Dialogue World Famous Mountains Photography Exhibition to the site for display. The immersive experience provides the most direct visual and tactile experience for the guests and tourists to understand mountain tourism.

Outdoor scene with unique mountain characteristics - "river travel"

Outdoor scene with unique mountain characteristics - "cliff cafe"

On the China-ASEAN Tourism and Leisure Development and Integration Innovation Forum, Professor Jin Zhun, Secretary General of Tourism Research Center of the Chinese Academy of Social Sciences and expert of International Mountain Tourism Alliance, made a keynote speech titled "RCEP and China-ASEAN Mountain Tourism Development" on behalf of the International Mountain Tourism Alliance. Based on the results of the "Mountain Tourism Cooperation and Development Report under the Framework of RCEP" jointly prepared by the Alliance and the Chinese Academy of Social Sciences, this speech further elaborated the resource advantages and broad prospects of China-ASEAN mountain tourism cooperation and joint construction under the background of RCEP. In the process of implementing this vision, the Alliance will play an increasingly important role.As the only international organization oriented to mountain tourism in the world, the International Mountain Tourism Alliance is responsible for promoting sustainable mountain tourism. It is willing to work together with China-ASEAN tourism operators to create and shape the high-quality development of future-oriented tourism industrialization.

China-ASEAN Tourism Leisure Development and Integration Innovation Forum

The Alliance participants made full use of the exhibition opportunity, with mountain tourism as the breakthrough point, to strengthen the contact with exhibitors and tourism organizations around the world, and have had in-depth exchanges with the main heads of the Iceland Embassy, the national tourism bureaus of Norway, Croatia, Portugal and Sweden, the Lao Culture and Tourism Center and other institutions on local mountain tourism resources, and communicated the direction and possibility of future cooperation, so that more guests and agency heads can deepen their understanding of mountain tourism.At the same time, it is hoped that this exhibition will help the Alliance members build channels for cooperation with the outside world, and promote the development of the Alliance member units.

World Famous Mountains Photography Exhibition

At present, the Alliance has a total of 193 groups and individuals from 36 countries and regions on five continents, including 109 domestic members, 74 overseas members and 10 individual members. The members of the Alliance include tourism agencies, non-profit organizations, cultural and tourism enterprises, financial consulting agencies, tourism universities, tourism equipment manufacturers, outdoor organizations, well-known managers, experts, scholars and entrepreneurs in the field of tourism, etc.

The International Mountain Tourism Alliance is the first international organization oriented towards mountain tourism in the world. It aims to protect mountain resources, inherit mountain civilization, promote mountain economy and benefit mountain people. It is committed to the sustainable development of mountain tourism. It actively participates in the construction of mountain tourism governance system, promotes industry exchanges and cooperation, promotes the successful experience of mountain tourism development, promotes mountain economy prosperity and promotes the development of mountain tourism.

Source: International Mountain Tourism Alliance

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong