The International Mountain Tourism Alliance made its debut at the 10th West China Culture Industries Expo with mountain tourism digitization and immersive experience
From August 17 to 20, the 10th West China Culture Industries Expo and the 2023 Xi'an Silk Road International Tourism Expo were held in Xi'an, Shaanxi Province. The total exhibition area was more than 100,000 square meters, bringing together nearly 1,000 exhibitors from home and abroad to explore the cooperation and development of cultural industry and tourism industry. The exhibition area of International Mountain Tourism Alliance(IMTA) showcased the cutting-edge technology and development prospects of mountain tourism by empowering cultural tourism with digital, which made a wonderful appearance at the West Expo. Fu Yingchun, Vice President and Executive Secretary General of IMTA, led the delegation to the exhibition.
Cai Chaolin, Vice Governor of Guizhou Province, Xu Mingfei, Vice Governor of Shaanxi Province, Song Xiaolu, Deputy Director of Guizhou Provincial Department of Culture and Tourism, Xiao Qi, Deputy Mayor of Xi'an City and other leaders and other leading guests visited the exhibition area of the IMTA accompanied by the leaders of IMTA to learn more about the development of mountain tourism and the business development of IMTA. Cai fully affirmed the effort of IMTA in recent years, and said that digitization is becoming an important means to achieve sustainable development of the cultural and tourism industry, mountain tourism is promising, hope that IMTA gives full play to its professional and platform advantages, innovation and exploration of the mountain tourism industry and digital technology in-depth integration. Leaders of Shaanxi province said that the Qinling Mountains region has rich and unique mountain resources, which is unique in the development of mountain tourism, and can cooperate with IMTA in many aspects.
Themed by digital mountain exploration journey, IMTA launched a number of immersive digital cultural tourism experiences through mountain tourism meta-universe experience zone, mountain tourism digital sports experience zone, mountain tourism big data display zone and other mountain tourism digital technology application scenarios, and displayed mountain camping equipment, bicycle, kayaking, rock climbing, camping, cave exploration and other mountain outdoor leisure formats, creating a strong mountain outdoor atmosphere. The combination of cutting-edge technology and new mountain tourism formats provides a rich experience of exploring mountain tourism for the audience, becoming a popular check point.
By taking advantage of this exhibition, the exhibition staff of IMTA actively get to know the exhibitors and tourism organizations from all over the world, and let more exhibitors feel the charm of mountain tourism through exchanges and interactions. At the same time, the exhibition platform is used to help the alliance members promote their products, help the promotion of member units, promote exchanges and cooperation, and further serve the members.
At present, IMTA has a total of 194 groups and individuals members from 34 countries and regions in five continents, including 110 domestic members, 74 overseas members and 10 individual members. The alliance members include tourism agencies, non-profit organizations, cultural and tourism enterprises, financial consulting institutions, tourism universities, tourism equipment manufacturers, outdoor organizations, well-known managers, experts, scholars and entrepreneurs in the field of mountain tourism.
The IMTA is the world's first international organization focused on mountain tourism. It is committed to the sustainable development of mountain tourism by protecting mountain resources, inheriting mountain civilization, promoting mountain economy, and benefiting mountain people. It actively participates in the construction of mountain tourism governance system, promotes exchanges and cooperation in the industry, promotes the successful experience of mountain tourism development, promotes the prosperity of mountain economy, and promotes the development of mountain tourism by jointly discussing, building and sharing the benefits of mountain tourism.
