Revitalize the Tourism Industry, Share the Beauty Life
Theme events of International Mountain Tourism Day 2023 to kick off
We are in action for International Mountain Tourism Day
International Mountain Tourism Day is a global commemorative day initiated by the International Mountain Tourism Alliance (IMTA) in 2018, a holiday for mountain tourism enthusiasts and practitioners, as well as a sharing platform benefiting and jointly developed by the global mountain tourism industry and IMTA's members. It has become the most renowned and influential institutional brand event through which IMTA participates in the construction of the global tourism governance system.
In 2023 that saw the recovery of global tourism, IMTA acted proactively with its original aspiration and founding mission in mind. On 24 March, IMTA organized the 2nd Dialogue with China's Famous Mountains of "World Natural and Cultural Heritage" in collaboration with the China News Agency, the Overseas Chinese Affairs Office of Anhui Provincial People's Government, the CPC Huangshan Municipal Committee and the Huangshan Municipal People's Government, to promote the preservation, development and inheritance of world heritage, as well as the construction of natural ecology. On 21 April, IMTA appeared at the 2nd China (Wuhan) Culture and Tourism Expo: IMTA's space-unit booth in the center of the international pavilion featured thrilling outdoor adventures, challenging BMX, stylish and cool water equipment, and various camping facilities, showing and advocating a trendy mountain life, and promoting the revitalization and high-quality development of tourism after COVID-19. Besides, IMTA joined hands with Minsheng Think Tank to deliver a salon themed "High-quality Development of Mountain Tourism in the New Era" in Beijing, and took an active part in the preparation for the International Mountain Tourism Conference, the IMTA Annual Conference, the Dialogue among Famous Mountains in the World and other events to be held in Guizhou in September. These events will discuss the new trends, new opportunities and new modes of mountain tourism, and explore a new path for the international and high-quality development of mountain tourism.
Source: MICT of Laos
With the 5th International Mountain Tourism Day around the corner, under the theme of "Enjoying the Wonder of Mountains, Sharing the Beauty of Life, Revitalize the Tourism Industry", IMTA will, together with the Ministry of Information, Culture and Tourism of Laos (MICT), the Pacific Asia Travel Association (PATA) and the Global Tourism Economic Forum (GTEF), deliver the theme events of International Mountain Tourism Day 2023 and conduct a marketing campaign in Vientiane, Laos on 29 May. From 30 May to 3 June, IMTA will carry out specific exchange activities.
Promoting tourism cooperation through strong cooperation
The theme events of International Mountain Tourism Day 2023 will bring together international organizations, tourism institutions, foreign embassies and consulates in Laos, tourism-related enterprises, experts and scholars, as well as media representatives from all over the world. Leaders of MICT, IMTA, PATA and GTEF will address the opening ceremony on behalf of the organizers respectively. Experts from the World Tourism Organization, the European Travel Commission, Internationale Organisation Für VOLKSKUNST, the Chinese Academy of Social Sciences and Ctrip Group will deliver keynote speeches. Revitalizing tourism and creating a bright future together-Vientiane Consensus for International Mountain Tourism Day 2023 will be released, the commemorative envelope of International Mountain Tourism Day 2023 will be issued, and representatives from mountain tourism destination authorities and tourism-related enterprises of relevant countries will conduct promotion and jointly explore new models for mountain tourism cooperation.
Notably, as the initiator and headquarters of IMTA, through the theme event, the culture and tourism department of Guizhou Province will show the world the beautiful scenery, ethnic customs, leisurely life and unique culture of Guizhou known as a province of mountain parks, help Guizhou build a world top mountain tourism destination and create a national tourism resort, and further enhance the reputation of "Colorful Guizhou, Mountain Park".
Source: IMTA Gallery
Building a bridge of tourism exchanges through distinctive mountain tourism
With the acceleration in global tourism recovery since 2023, mountain tourism has drawn great attention as a key tourism sector, and been favored by the public for being close to nature, positive and healthy, as well as the various experiences it offers. Many have chosen to relax themselves in nature, tenting in mountains with friends and relatives, talking over campfires and indulging themselves in mountains. The camping craze during the "May Day" holiday that just passed shows people's love for mountain tourism, which has become an important driver for tourism recovery. The theme event of International Mountain Tourism Day 2023 will build a bridge of international mountain tourism exchanges, and bring industry players together to discuss and share a bright future of sustainable mountain tourism.
Source: MICT of Laos
Grasping opportunities to jointly promote the full recovery of tourism
Tourism is entering a new stage of development and renewal both domestically and internationally. To discuss the high-quality development of tourism, we must not only understand the general framework and trend of the development of the times, but also probe into tourism, especially the current situation of tourism, as well as the cultural, social and economic tensions shown in its recent and medium-term development, come up with new ideas and concepts, set new goals and explore paths of realization, and promote the high-quality development of mountain tourism, so as to meet the ever-growing public demand for a better life. Through the 5th International Mountain Tourism Day, based on the requirements of the Ministry of Culture and Tourism of China that international tourism organizations initiated by China should take active part in the construction of the global tourism governance system, promote the high-quality development of tourism, and tell the stories of China and the world, IMTA should work with destination governments, non-profit organizations, tourism-related enterprises and IMTA's members, to discuss mountain tourism supply, market development and solutions catering to new consumer needs, to promote the full recovery, opening-up and interaction of the tourism market, and to explore a mountain tourism cooperation and governance system under the RCEP framework.
Stay tuned for highlights!
SCHEDULE
`29 May Vientiane
08:30-08:55 Opening ceremony of IMTA "World-famous Mountains Recommendation - Asian Mountain Tourism Photography Exhibition & Traditional Folk Handicraft Exhibition"
09:00-10:15 Opening ceremony of 2023 International Mountain Tourism Day
1.Addresses by important guests
2.Launching ceremony of International Mountain Tourism Day 2023
3.Release of Vientiane Consensus for International Mountain Tourism Day 2023
10:30-11:45 Theme forum: Enjoy the Wonder of Mountains, Share the Beauty of Life, Revitalize the Tourism Industry
14:00-16:10 Asian Mountain Tourism Promotion Conference
1.Addresses by important guests
2.Tourism promotion by representatives from mountain tourism destination authorities and tourism-related enterprises
`30 May Luang Prabang
11:00-12:30 Mountain B&B (Luang Prabang) Cooperative Exchange
`1 June Bali
10:30-11:30 Mountain Tourism (Bali) Exchange
`3 June Kuala Lumpur
15:00-17:00 Mountain Tourism Market (Kuala Lumpur) Exchange Symposium
For the success of International Mountain Tourism Day 2023, through a combination of traditional media and new media, the event will be covered by Chinese media platforms like people.cn, xinhuanet.com, xuexi.cn, yangshipin.cn, gmw.cn, Culture & Tourism (App), Culture & Tourism (Weibo), Tencent, Baidu, Sohu, Netease and Toutiao, as well as international social media platforms like Facebook and YouTube.
