From April 21 to 23, the Second China (Wuhan) Cultural Tourism Expo, sponsored by the Publicity Department of the Communist Party of China, the Ministry of Culture and Tourism and the Hubei Provincial Government, was held in Wuhan International Expo Center. The International Mountain Tourism Alliance(IMTA) make it's first appearance in this exhibition. The special exhibition booth of the IMTA occupied the "C" position of the International Pavilion, with exciting outdoor adventure, challenging mountain BMX, fashionable and cool water equipment, and full atmosphere of camp facilities... The ingenious design and presentation method benefit from the fashionable mountain life, which is somewhat eye-catching. It is a positive action of the IMTA to join hands with members, international mountain tourism industry and destination organizations to participate in the mountain tourism platform, product and industry construction in the new era, and jointly promote the revitalization and high-quality development of mountain tourism after the pandemic.

In the exhibition area of IMTA, Lu Yongzheng, Member of the Standing Committee of Guizhou Provincial Party Committee and Minister of Publicity, Miao Muyang, Director General of Industry Development Department of Ministry of Culture and Tourism, and other leading guests communicated with He Yafei, Vice President and Secretary General of IMTA, and Fu Yingchun, Vice President and Executive Secretary General, in a relaxed atmosphere. They believed that mountain tourism has great potential and is promising in the future. It will play an increasingly important role in the process of tourism industrialization, especially in the context of new challenges and opportunities. It is hoped that the Alliance will further exert its professional advantages, platform advantages and network advantages, and make unique contributions to the high-quality development of tourism in the world, China and Guizhou.

The IMTA is one of the main international organizations participating in this Expo, the booth is located in the B4 hall of the Expo center, the design of the booth with the mountain outdoor leisure industry as the theme, the design elements reflect the mountain tourism style, into the most can reflect the fashion leisure of BMX, kayaking, surfboard, rock climbing, camping, spelunking, science and technology research and other new forms of mountain tourism. The scene creates a strong outdoor atmosphere. The open layout attracts many citizens and tourists to stop to watch, understand and inquire. At the same time, the negotiation area built with outdoor real landscape gives the negotiation participants an immersive outdoor experience. The miniature landscape of mountain BMX and the rolling outdoor mountain propaganda film present the outdoor scenes with unique mountain characteristics in the booth. The stylish shape and practical functions highlight the importance of mountain outdoor equipment in mountain tourism. The immersive experience provides the most direct visual and tactile experience for the audience to understand mountain tourism, which has become one of the popular check-in points in the exhibition hall.

It is worth mentioning that the IMTA takes the opportunity to participate in this Expo to promote the unique charm of mountain tourism, including Guizhou Province, where the IMTA headquarters is located, to the mass consumer market. At the same time, it also makes extensive exchanges and cooperation in promoting exchanges and win-win cooperation, and actively establishes contacts with government departments and tourism organizations. Get to know exhibitors and tourism organizations from all over the world, let more participants feel the charm of mountain tourism through communication and interaction, let Chinese and foreign exhibitors know more about the IMTA, and further enhance the popularity and influence of the IMTA.

The IMTA is the world's first international organization targeting mountain tourism. Since its establishment on August 15, 2017, there are 194 groups and individuals from 34 countries and regions on five continents, including 110 domestic members, 74 overseas members and 10 individual members. Group members include tourism institutions, non-profit organizations, cultural and tourism enterprises, financial consulting institutions, tourism colleges, tourism equipment manufacturing enterprises, outdoor organizations, etc. Individual members include well-known managers, experts, scholars and entrepreneurs in the field of tourism. With the purpose of protecting mountain resources, inheriting mountain civilization, promoting mountain economy, benefiting mountain people and committed to sustainable mountain tourism development, the Alliance actively participates in the construction of mountain tourism governance system, strengthens the platform for industry exchanges and cooperation, promotes the successful experience of mountain tourism development, and promotes the prosperous and healthy development of mountain economy.

In recent years, the IMTA has been working with the global tourism industry in the spirit of equality, inclusiveness and cooperation to connect high-quality resources, build cooperation Bridges, explore the direction of development, discuss, build and share high-quality development results of mountain tourism, and make ecological civilization lead mountain tourism into an important force for a better future.