2022 is the United Nations International Year for Sustainable Mountain Development. Asia has abundant mountain resources. Developing mountain tourism is an important path to achieve sustainable mountain development in Asia. From August 17 to 21, 2022, the Ministry of Culture and Tourism, the People's Government of Guizhou Province and the International Mountain Tourism Alliance will jointly sponsor the 2022 Asian Mountain Tourism Promotion Conference on the theme of "Sincerity, kindness and tolerance, cooperation and sharing - jointly building a new future for the development of mountain tourism in Asia", which will build a platform for the Asian countries to jointly build a brand of mountain tourism, promote exchanges and cooperation in mountain tourism and build a new future for the sustainable development of mountain tourism.
Feng Yao, head of the innovative sports tourism group of China Travel, said that in the post-epidemic era, people's accumulated travel needs need to be released urgently. With the situation of epidemic prevention and control tending to be better, sports tourism shows great flexibility. As you can see, more and more people are pursuing a life that is close to them, within reach of happiness, health, reunion and closeness to nature.
The outdoor natural experience will be paid more attention. Walking out of the city, into nature, how to walk interesting, have a strong sense of experience, and walk not dull will also become a new topic in the tourism industry.
China Travel's development plan for mountain tourism follows the concept of "borrow natural mountains, play sports outdoors, hey more interesting". While doing outdoor activities, it provides precise and thoughtful services for guests, so that the unrestrained mountain sports and exquisite reception services can be rationally overlapped and upgraded to more ritual and atmosphere experience items. Let exquisite outdoors combine the original wildlife, hiking Park + camping, non-scenic road upgrade experience, turn outdoor sports into new travel traffic, use the extreme of activity with the extreme of silence, and really release the experience for tourists.
To improve the travel experience, Feng Yao said that he should follow the professional people to do professional things, introduce professional outdoor brands and scenic spots to achieve scenery, and let professional sports personnel to join in the enabling outdoor experience. This is not just an investment in hardware, but an upgrade of content and expertise.
Although China's outdoor tourism market started late, it has great potential for development. In this process, professional large enterprises are required to take the lead in breaking through, and mountain sports experts are required to participate in guidance, teaching, popularizing safety skills and other series of guarantees that meet the needs of market consumption.
In addition to the experience of outdoor mountainous areas, Feng Yao's team is also using the events to integrate tourism resources, connect geographic attractions to change lines, upgrade the lines to an activity experience, integrate cultural and folk elements into the contest activities, integrate the whole picture with the events, enhance the tourism services around the events, and create an outdoor mountainous "play mountain and water" theme integrated marketing.
One of the goals of developing mountain tourism is to promote the harmony between man and nature and guide a healthy and green lifestyle. The current sports tourism market has shown a good development trend, and the demand for products and services is very strong. As a tourism service provider, it is necessary to continuously improve the service quality and product quality to jointly promote the healthy and benign development of China's mountain tourism. Let consumers enjoy the outdoors in the wide natural environment and enjoy the good life.
