Editor’s Note

On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the background that the global tourism industry is still facing epidemic crisis and other complex situations, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.

Qyer：Celebration of 2022 International Mountain Tourism Day

Hello, everyone, I’m Cui Li from Qyer.com and TOP-WORLD. Since 2020, travelers’ travel habits have changed a lot. According to the data provided by Qyer.com a series of outdoor tourism activities, such as camping, hiking, cycling, skiing and so forth have gained mounting popularity and continued to rise for two consecutive years. Annual growth rates of the attention they received all exceeded 30%. Outdoor camping in particular, has turned into a prevalent option since last year. Travelers are more yearning for nature and outdoor spaces attaching greater importance to healthy travel and treasuring the quality time with their families.

However, mountain tourism takes the natural environment of mountain as its main carrier. With unique landscape aesthetic forms, exclusive local social and cultural life customs and distinctive tourism projects including rock climbing, hiking, camping, field investigation and outward bounding, etc. Mountain tourism can meet the needs of travelers for a healthy life in many ways. Relevant reports also show that families are gradually becoming a vital consumer group of mountain tourism. Mountain is a novel choice for travelers now.

Both Qyer.com and TOP-WORLD, as international travel life sharing platforms and high-quality tourism platforms, are also looking forward to working with more partners in mountain destinations, scenic spots and outdoor travel to pursue co-marketing and cooperation on exploring tourist destinations. Create new outdoor space and experience to support the high-quality development of mountain tourism with joint hands, and offer more travelers the wonderful and healthy life brought by mountain tourism.