Editor’s Note
On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the background that the global tourism industry is still facing epidemic crisis and other complex situations, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.
Huangshan Mountain in Anhui：Celebration of 2022 International Mountain Tourism Day
Hello, everyone. I’m Wei Chao, vice president of Huangshan Tourism Development Co., Ltd. Now, let me introduce our progress on exchanges and cooperation over the years. There are three aspects in total:
The first one is our foreign cooperation and exchanges. To begin with we have signed agreements with New York state national parks, Yosemite National Park in the USA, Mount Kenya National Park in Kenya, Angkor Wat International Conservation Authority in Cambodia, and Jungfrau in Switzerland. We have also established long-term friendly cooperative relationships with them. Secondly, in 2018, on behalf of the China Mountain Tourism Alliance, we have signed the Memorandum of Understanding on Sustainable Tourism Development and Cooperation with the GSTC. Finally, in April, 2020, we have sent masks and other anti-epidemic materials to Chamonix in France, our sister city, and the Embassy of the People's Republic of China in the United States. It reflected the responsibility and great love assumed by state-owned enterprises.
The second aspect is the development of overseas activities. First, we went to the US and participated in the China Tourism and Culture Weeks and the Huangshan Public Day promotional events in 2019. We have also held three consecutive thematic promotional events at the World Trade Center, the United Nations headquarters and the Chinese Embassy in the US. Secondly, from 2019 to 2021, we took part in the opening ceremony of the Time Square’s New Year's Countdown, and a celebration of the New Year in Trafalgar Square, London. Besides, we participated in the Berlin International Tourism Fair in 2019, and held the Tourism Promotion Conference of Huangshan (Europe) successfully.
The third aspect is our online publicity and promotion. The strategy is threefold. First, three overseas media accounts of Facebook, Twitter and Instagram have been used to make relevant content broadcast overseas since 2018. Second, we participated in the online International Travel Fair in Berlin in 2021 and 2022. Finally, we held a cloud promotion activity of ‘Creative Huangshan The Beautiful Huizhou’ in November, 2021, to advertise the tourism and culture of Huangshan.
To conclude, the above are international online and offline activities carried out by Huangshan Tourism in recent years. Thank you.
