Editor’s Note

On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the background that the global tourism industry is still facing epidemic crisis and other complex situations, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.

African Wildlife Foundation：Celebration of 2022 International Mountain Tourism Day

I am Jia Qiao and I manage China Relations at the African Wildlife Foundation. AWF was founded in 1961. Since then, it has become a primary advocate for the protection of wildlife and wild lands as essential to a modern and prosperous Africa.

At AWF, we are Africa led, bridge science and public policy and demonstrate the benefits of conservation to businesses, communities, governments and others throughout Africa. Engaging leaders worldwide is also essential to our work. To that end, China and others can strengthen African conservation for development.

AWF acknowledges the importance of mountain tourism in ensuring the survival of endangered species. This includes the 1,000 mountains gorillas left in the wild, AWF has a long history in mountain gorilla conservation. We continue to work with the Rwandan government in Volcanoes National Park, pioneering conservation lodges, supporting ranger-based monitoring and anti-poaching efforts. This work benefit communities and mountain gorillas alike. We hope Africa’s partners will champion sustainable mountain tourism for the sake of people and wildlife.

We appreciate International Mountain Tourism Day for the attention and support it will bring to conservation in Mountain habitats. On behalf of AWF, I sincerely wish the event will be of great success. Thank you.