Editor’s Note

On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the background that the global tourism industry is still facing epidemic crisis and other complex situations, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.

Live Events at the Headquarters of IMTA

On the afternoon of 27 May, “8·9·00 Concept Meeting” is held on Floor 1, South Tower of IMTA HQ. Over 10 experts of tourism industry all over China are invited. From the perspective of young people born in 1980s, 1990s, and 2000s, they share their insights on Glamping, outdoor adventure, mountain diving mountain sports tourism, mountain B&B, mountain cultural creation and other topics on cultural tourism consumption. They also share entrepreneurship experience, market business patterns, consumption trends, and cooperation potentials.

At the same time,Photography Exhibition of "IMTA World Famous Mountain Series— Focus of the Jiabang · Pursuit of the Heart" and “My Pursuit” Children’s Art Exhibition are held on Floor 1, North Tower of IMTA HQ. From over 100 photograph works, 53 best ones are chosen for display. These works show the wonders of Jiabang Terrace in four seasons and the cultures of Congjiang county and Yisha village. Children’s Art Exhibition displays a long painting created by 100 children called “World Famous Mountains in the eyes of 100 children”. This painting contains mountains like Alps, Himalayas Mountains.... and Mount Fanjing in Guizhou.

In the outdoor space of IMTA, the 3-day “Mountain Life Consumption Experience” is in full swing. It is a sales fair themed on camping open for local residents during 27-29 May. At the Show, there are many products about mountain tourism, mountain life, motor vehicle equipment, outdoor goods, delicious food, and mountain cultural creation. The public can not only keep up with the latest mountain consumption trend but also experience the wonderful life scenes of mountain cultural tourism.