Editor’s Note

On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the complex global landscape and threat from COVID-19, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.

China Forest Industry Association Forest-based Health Nurturing Branch：Celebration of 2022 International Mountain Tourism Day

Distinguished leaders and guests, dear friends. I’m delighted to be invited to participate in the theme events of 2022 International Mountain Tourism Day. On behalf of the China Forest Industry Association Forest-based Health Nurturing Branch and the National Forest-based Health Nurturing Innovation Alliance. I’d like to extend congratulations on the grand opening of today’s theme events.

Now, the global tourism industry is still facing the complex global landscape and threat from COVID-19. The theme of this event is "Mountain Tourism Promotes Healthy Life and Cultural Exchange". By actively advocating and vigorously advancing mountain tourism, we will regard it as an engine of reshaping post-epidemic tourism a bridge leading to a healthy life and a bond that links cultural exchanges. Those are what we do to implement the 15th World Forestry Congress "Building a Green, Healthy and Resilient Future Through Forests".

This event offers an in-depth study and summarizes the development trend, laws and practical approaches of mountain tourism. It will effectively boost the confidence of the whole industry and promote the rapid recovery and sustainable development of the mountain tourism industry to support enterprises in the fields of eco-tourism and forest-based health nurturing to overcome difficulties. Besides, the industry’s green recovery will also be promoted.

The China Forest Industry Association Forest-based Health Nurturing Branch and the National Forest-based Health Nurturing Innovation Alliance, adhere to the basic idea and purpose of “Rejuvenating the Forest and Enriching People, Preserving the Forest and Benefiting People”. Based on the forest ecological environment and aimed at protecting the public health, we utilize various resources including forest ecology, landscape, food and medicine as well as culture to carry out health nurturing services by smoothly integrating them with Medicine and Health Nurturing.

By using the high-quality ecological environment of the mountains together with the IMTA and combining the social and cultural life customs of mountain residents, traditional cultural activities and other cultural heritage as well as human resources. We carry out sightseeing and leisure activities, science education, wilderness experience activities, science education, wilderness experience, mountain sports, health nurturing vacation, cultural nurturing and other activities.

As an emerging industry, forest-based health nurturing is booming and still growing. We look forward to forging a close partnership with the IMTA through this theme events. We also believe that with shared ideals, beliefs and values, we will promote green, healthy, cultural and people-to-people exchanges. Meanwhile, the sustainable social and economic development will be fostered as well.

To conclude, we will create a promising future with joint hands. Thank you.