Editor’s Note
On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the complex global landscape and threat from COVID-19, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.
Anji Sky Land：Celebration of 2022 International Mountain Tourism Day
Hello, my name is Sun Xiaodong, the CEO of the Jiangsu Jingshang Tourism Group Co., Ltd. I come from Anji, Zhejiang province, the birthplace of the famous concept that lucid waters and lush mountains are invaluable assets.
As a keen explorer of mountain tourism with almost twenty years working experience in cultural tourism, I am fully devoted to leading China in the course of mountain tourism development. Today, I am truly honored to join you at the cloud conference on the Fourth International Mountain Tourism Day, and I want to express my gratitude for the International Mountain Tourism Alliance for providing me with such an opportunity to exchange my ideas with friends from home and abroad, so that we could learn from each other.
How could we safeguard our green mountains and gain profits? Now I am going to share with you from three perspectives including opportunities in the current times, performance and results as well as the future goal.
Seize the opportunity of mountain tourism and join Anji Investment 1168. We target generation Z and parents and children group as our potential clients by offering such activities as skiing and hot spring on mountains sports experience on the cliffs, and a lavish vacation under the starlight. Adrenaline rush and thrilling adventure have already become a new option for the immersive and interactive mountain tourism. This is also our goal as sky people. Therefore, our corporation has chosen to set up a one-stop tourism destination featuring mountain recreation, extravagant vacation and southern skiing on a mountain at the altitude of 1168 meters in Anji, Zhejiang province. It is also equipped with bed and breakfast and hot spring programs. The total area is 6.2 square kilometers and the overall investment values at 6 billion RMB.
Join hands with Anji Climbing 1168 to rejuvenate the rural areas and achieve common wealth. In the past three years, we have worked hard to pursue both efficiency and results with the whole output value reaching over 100 million RMB the year we started. A total of 3 million tourists were received bringing in over 1 billion RMB in tourism profits in three years’ time. Meanwhile, we have ranked the first in sales among the cultural tourism industry nationwide via Douyin live broadcast, the first in Zhejiang province and the fifth nationwide in terms of sales among Xiecheng scenic spots and ranked in the top place both for Meituan Desire List and the sales in Zhejiang province.
Every year, the scenic center would co-organize major events with the government, such as the National Mountain Outdoor Sports, climbing 11 mountain peaks surrounding Zhejiang and the camping carnival. This is not only in line with our national strategy of building healthy China, demonstrating the relationship between tourism, sports and health, but also has fostered good development condition where the rural areas in Anji and the tourism spot will achieve common prosperity through sharing. Under the lead of sky grassland, the average per capita income for rural farmers has increased from 24000 RMB to 44000RMB. Local villages are allowed to use the parking lot near the scenic spots and the net incomes for two villages have reached almost ten million RMB.
Taking the opportunity of intelligent empowerment to make Anji a lead again. Director Li An once said that it was the beautiful scenery on Anji that had taken the movie Crouching Tiger and Hidden Dragon to winning the Oscar award. The success and unique characteristic of Anji lie in its ecological condition and stunning scenery which have attracted tourists to come here.
The flowing clear water and the seemingly moving green mountains are the vivid portrait of our sky grassland. Amid the pandemic, we believe all the difficulties will be conquered in the end. And we sky people will continue our path of pursuing development through ecological conservation. We will protect the air condition, water and land in our regions, create new benchmark projects integrating technology with cultural tourism, and promote the upgrade of sky grassland tourism products as well as the transformation of tourism industry through marketing.
In the end, I want to thank the International Mountain Tourism Alliance again for this precious opportunity. When we finally end the pandemic, we would want to sincerely invite all corporation leaders and mountain tourism influencers around the world to gather in the 1168 sky grassland in Anji, Zhejiang province to enjoy the beautiful waters and mountains and create wealth together. We will be waiting for you on the Anji Sky Land. Thank you all!
