Editor’s Note
On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the complex global landscape and threat from COVID-19, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.
Celebration of 2022 International Mountain Tourism Day
Hello everyone！My name is Paola Pabón, governor of the Province of Pichincha, Ecuador. Nearly two hundred years has passed, since the famous German naturalist and expeditionist, Alexander von Humboldt, Alexander von Humboldt, named this area as the "Volcano Avenue". Only in the province Pinchincha, in northern Ecuador, South America , there are 45 highlands of hills, mountains, active and dormant volcanoes, spreading over 200 km along the Andes Mountains.
The Provincial Government of Pichincha is committed to protecting environment and promoting tourism and cultural development in the province, including it’s magnificent mountains and volcanoes which are a fundamental part of the natural and cultural heritage of the province, and attract numerous visitors and explorers. The mountains of this area of the world, considered the closest points of the planet to the sun, and they have been a source of scientific and cultural inspiration for ancestral inhabitants including the Quitu-Caras, Cayambes, Yumbos and Inca, who came to this land to seek the closest place to the sun. Sun is one of the Gods they worship. This all happened before the arrival of the Spaniards. This beautiful mountain and volcano view can be seen from Pichincha Province, Ecuador, South America. Let’s celebrate the International Mountain Tourism Day and bless the climbers, bicentenary of Pichincha Province.
