Editor’s Note
On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the complex global landscape and threat from COVID-19, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, the International Mountain Tourism Alliance cooperated with its members and industry organizations from 5 continents, more than 30 countries to carry out a variety of activities to show the difference mountain tourism features and jointly celebrated the arrival of the International Mountain Tourism Day.
Nepal Association of Tour & Travel Agents：Celebration of 2022 International Mountain Tourism Day
Hello, Namaste from Nepal Association of Tour & Travel Agents (NATTA) and from the country of the Great Himalayas. NATTA is a pioneer association of travel agents established in 1966 A.D, uniting for the cause of tourism promotion and welfare of tourism entrepreneurs. NATTA is indeed a proud council member of IMTA.
Today, we are at Nagarkot Hilltop at the height of two thousand two hundred metres, celebrating International Mountain Tourism Day with Hiking event. Thanks to friends of International Mountain Tourism Alliance (IMTA) who intended to collaborate with NATTA and organize a Hiking Program celebrating International Mountain Tourism Day on this glorious date of 29th May 2022.
Nepal is a country situated on the lap of majestic Himalayan range to the south of People’s Republic of China, and has Mount Everest, 8848.86 m, the highest mountain in the world. Having thousands of highest peaks, the unique peaks draw the attention of the world and are in the bucket list of every visitor to visit. Mountain and Himalayas not only offer many activities for adventure lovers. The spiritual value in the Himalayas is also very high. Most of the visitors they feel healed after the visit. The spirit of Himalaya is very pure. Nepal is next door good neighbor of China and are connected by geography, history and culture.
We are trusted friends and further promoting mutually beneficial cooperation since the establishment of diplomatic relations. Appreciating this diversities, Mountain Tourism adds shine to our tourism industry and attracts many travelers to visit Nepal for adventurous acts. Mountain Experience is truly a life time experience. China is world’s largest & ever growing outbound tourism market which is an opportunity for us. It is due to COVID restrictions that we aren’t being able to entertain Chinese tourists since two years. Nepal greatly values its relation with China. The year 2022 is important for us as we have just recovered from the pandemic situation, and new hopes have shaped for the tourism industry to bounce back. NATTA is in course of formulating strategic plans with most suitable marketing strategies. I believe the celebration of International Mountain Tourism Day and the event like Hiking will be a boost to bouncing back and publicize the potential tourism destination of Nepal.
Certain years back on this day, IMTA chose their first host country Nepal for their international organizational event International Mountain Tourism Day, being NATTA as an Implementing Partner. Hopefully such celebrations shall be an annual calendar working together with NATTA.
With these few words of Greetings, I hope, soon the restrictions be removed and we welcome you all in Nepal. NATTA is always ready to extend all needful co-operation for the growth of tourism industry. Thank you all.
