Editor’s Note

On 29 May, the 2022 International Mountain Tourism Day theme event was held online and themed on “Mountain Tourism Promotes Healthy Life and Cultural Exchange”. The event motivated the New Media network, connected IMTA members, destination agencies, enterprises, and experts from all over the world, and carried out “cloud communication, dialogue, and presentation” around three chapters — “Focus · Mountain”, “Health · Life”, and “Civilization · Communication”. Against the complex global landscape and threat from COVID-19, the event helps create a healthier and more positive atmosphere and market for mountain tourism, promote cultural exchange, friendly communication, and mutual integration among countries, to jointly prepare, build, and share a bright future of mountain tourism. At the event, greeting from Craig A. Kirby, President & CEO of The Recreation Vehicle Industry Association （RVIA）.

Congratulatory letter from Craig A. Kirby,
President & CEO of The Recreation Vehicle Industry Association （RVIA）

I still recall our good conversation about IMTA and its efforts in promoting mountain tourism. I'm glad to see that IMTA has made significant progress in its objective to bring attention to tourism development in the mountainous regions in the world. I sincerely hope IMTA will be able to expand its outreach further, encourage people to explore the wondrous nature and cultural heritage from all of the mountainous regions across the globe.

The RV industry in North America has witnessed phenomenal growth in the past two years with record shipments. The pandemic has caused many people to reassess their life and many have decided they want to pursue a more active, healthy outdoor lifestyle. And as we know, RV's are an excellent basecamp for pursuing outdoor adventures. With many people having the ability to work remotely, RVs are becoming mobile offices where people can work anywhere they can get a WIFI connection, remote learning has also been a driver in RV purchases.

IMTA is an excellent partner for the RV industry, as RVing and camping is all about the great outdoors mountains, forests, waterways, scenic byways and other natural wonders. The healthy RV lifestyle helps connect outdoor enthusiasts back to nature and RVing and camping is an integral part of mountain tourism.

I'd like to use this opportunity to congratulate you on this year's International Mountain Tourism Day, and would like to thank IMTA for the wonderful work have accomplished over the years. Generations to come will benefit from your work.