Initiative of International Mountain Tourism Day 2022

Promoting Mountain Tourism Healthy Life and Cultural Exchange

Tourism is undergoing unprecedented challenges amid changes and a pandemic both unseen in a century. Facing difficulties and crises, the whole tourism industry must work hand-in-hand and stay united to tide over the hard times and march towards success. Toward this end, we hereby issue an initiative to the global mountain tourism community on the occasion of International Mountain Tourism Day 2022:

First, sticking to the development philosophy of mountain tourism. Promoting the sustainable development of mountain tourism under the guidance of the concept of eco-civilization should be the common values of mountain tourism administrators, operators and practitioners. We aim to achieve our development goal by protecting mountain resources, preserving mountain civilization, promoting the mountain economy to the benefit of the people living in mountainous regions, and building harmony between man and nature.

Second, working together to create a strong atmosphere for market recovery. The pandemic is not over yet, but people' yearning for a good life remains unchanged. We should go deeper into the future tourism market trends than ever, to provide decision makers, operators and consumers with reliable basis for market recovery. We should be fully confident of the rejuvenation of tourism and arouse public confidence in the future market with our wisdom. The mountain tourism market remains promising. We should conduct more scientific and effective exploration in terms of marketing, promotion philosophy and management modes, to provide theoretical guidance and practical support for the healthy development of the tourism market amid the pandemic.

Third, jointly promoting new business forms and products of mountain tourism. After the pandemic, profound changes will take place in tourism consumption orientation, and appeals for safety, health and quality will grow significantly. Based on green and healthy resources, mountain tourism can endlessly offer a variety of experiences good for physical and mental health, and is expected to boost the post-pandemic rejuvenation of tourism. We should integrate and leverage featured mountain resources in various regions, to develop business forms such as hiking, camping, RV and outdoor recreation, as well as more low-density, eco-friendly and safe tourism products. We should actively research and set industrial standards and rules conducive to sustainable development, promote the sharing of tourism data, operation models and experience in platform building, and try to meet people's yearning for nature, good health and some other diverse lifestyles after the pandemic.

Fourth, promoting international cooperation and exchanges in mountain tourism. Promoting people-to-people exchanges and mutual learning between civilizations is the due responsibility and obligation of the tourism community. The sustainable and healthy development of tourism in the new era calls for more responsible and sentimental crossover exchanges. Mountain tourism is a beautiful link between man and nature. We should treasure and leverage the advantage, build a platform of resource integration and win-win cooperation among governments, enterprises and tourism operators, enrich mountain tourism with a new philosophy, expand international tourism exchanges, enhance mutual understanding, promote friendship, thus building a community of shared future for the sustainable development of mountain tourism.