Since the outbreak of the pandemic, loving life, advocating health, and epidemic prevention and safety have become the “keywords” for the needs of public travel. More and more people choose to linger in the mountains, forests and wetlands to relax their bodies and minds in the nature. Camping in the mountains, chatting over the campfire, indulging in the mountains are definitely the most popular way to relax in nowadays. In the current situation, although the pandemic prevention and control requirements are strict, outdoor travel methods such as mountain tours and outings continue to heat up, which is expected to ignite the summer tourism market in 2022.

From May 27th to 29th, the "2022 International Mountain Tourism Day" theme event hosted by the International Mountain Tourism Alliance (IMTA) is about to kick off. With the theme of "Mountain Tourism Promotes Healthy Life and Cultural Exchange", the event was held online mainly with offline interaction. Create a more positive and healthy tourism life and market atmosphere, promote cultural exchanges between countries, enhance friendship and mutual integration, discuss, build and share a bright future for mountain tourism.

The 5.29 International Mountain Tourism Day this year has received positive responses from IMTA member units and industry organizations around the world. All regions have launched a variety of theme activities around the theme of 5.29 to celebrate the arrival of this international festival.

Dragon Field among the mountains

In Asia, the Nepal National Tourism Administration will carry out a unique mountain marathon; the Asian Cave Association will "walk into" a thousand-meter-deep cave to provide all kinds of knowledge about caving; Hokkaido International Art Center in Japan will produce "Japan's Four Seasons" Feature photo shorts to showcase the beauty of Japan's mountains.

Mt. Dhaulagiri

Linzhou Canyon

In Africa, the African Wildlife Foundation will enter the tropical rainforest and led travel enthusiasts to experience the harmonious coexistence of humans and animals. In South America, Ecuador's volcanic corridor hikes will lead people to fantastical worlds beyond Earth. In Australia, Manawa Honey NZ will show us the ancient Māori method of making honey, a wonderful way to live in harmony with mountain nature.

Wuzhishan Tropical Rainforest

In China, Wuzhishan Tropical Rainforest National Park, China National Geographic Camp, Anji Yunshang Grassland, and Skydive Weland will hold mountain outdoor activities based on RV camping, extreme skydiving, and hiking.

Anji Yunshang Grassland

Whether you want to get away from the hustle and bustle of the city, relieve the tension and pressure of work, or relieve irritability and anxiety; whether you are embarking on a journey for the first time to experience the little pleasures of nature, or you have already traveled all over the mountains and valleys, indulging in the mountains and the world. Join us for the "2022 International Mountain Tourism Day" theme event this summer, focusing on the theme of "Mountain Tourism Promotes Healthy Life and Cultural Exchange" and the engine of post-epidemic tourism reshaping, the bridge to healthy life, and the link between civilizations and exchanges three contents. The event will also be synchronously reported on multiple platforms such as Cultural Tourism China and its media matrix (People's Daily Online, Xinhuanet, Xuexi.cn, CCTV, Guangming.com, Tencent, Baidu, Sohu, NetEase, Toutiao). Cultural Tourism China APP, Cultural Tourism China's official Weibo, Tencent, Baidu and other domestic platforms, Facebook, YouTube and other international social platforms will synchronously live broadcast the event. The event also attracted more than 160 news media such as the Global Times, Daily News, Asahi Shimbun, Kyoto Shimbun, Yonhap News Agency, Korea Naver, Korea Nate, Euronews, ITAR, PR Newswire, CBS, ABC, YAHOO, etc., they will also have news coverage of the event.