Recently, the Czech Republic National Tourist Board (hereinafter referred to as the Czech Republic) hosted the "New Beginnings, Wonderful Czech Republic" 2025 Czech Tourism Promotion Event in Beijing.

František Reismüller, CEO of the Czech National Tourist Board, revealed at the event that 200,000 Chinese tourists visited the Czech Republic in 2024 (recovering to one-third of 2019 levels), marking a promising start to market recovery. Moving forward, the Czech National Tourist Board will introduce more customized experiences tailored to Chinese tourists' preferences, such as themed itineraries blending history, culture, and nature, ensuring every Chinese visitor can experience the unique charm of the Czech Republic.