In 2025, Zunyi City took "Yue·Zunyi" as its core cultural tourism IP, coordinating 15 counties (cities, districts) to create a "one county, one product" mass cultural brand. Over 1,000 activities were held, covering more than 10 million participants. Notable cases include:

- Tongzi County's "Village Evening" is expected to hold 308 sessions throughout the year, with online exposure exceeding 400 million times, effectively driving summer residential tourism and community revitalization.

- Huichuan District's "Saturday Music Festival" has revitalized the 1964 Cultural and Creative Park, with store occupancy rate rising to 96%.

- Zheng'an County, known as the "Hometown of Guitars", held the "Village Rock" competition, driving a 330% surge in local catering industry revenue.

Other activities such as Yuqing's "Dance Competition" and Xinpu's "Group Music Festival" have also become effective carriers for boosting consumption and empowering rural vitalization. From January to October 2025, Zunyi received 129 million tourists, with total tourism consumption reaching 154.888 billion yuan, both increasing by over 13% year-on-year.

Image source: Guizhou Daily

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong