This winter, with the theme "Vibrant Life·Pleasant Stay and Travel – Travel Across China, Fall in Love with Colorful Guizhou", Guizhou has coordinated nine cities (prefectures) across the province to design a series of cultural and tourism activities, focusing on six core thematic products to enhance winter tourism. Based on local resource endowments, the province offers distinctive winter experiences:
- Guiyang, the provincial capital, centers on the "Cool Guiyang Music and Fireworks Season", featuring over 40 activities including the "Street Concert New Year Carnival".
- Zunyi integrates Moutai liquor culture with tea tasting around stoves, creating six thematic products such as red tourism and hot spring health preservation.
- Liupanshui focuses on the "Southern Ice and Snow City" brand, launching 12 ice and snow-themed activities and 15 supporting events.
- Anshun incorporates hot springs into its "21°C City" IP, creating unique experiences like "hot springs + waterfalls" and "hot springs + karst caves".
- Bijie hosts a hot spring health season and offers free admission to some scenic spots.
- Tongren links Fanjing Mountain with multiple hot spring resorts to develop three thematic routes: health preservation, ice and snow, and folk customs.
- Qiandongnan focuses on Miao and Dong New Years, continuing the free admission policy for citizens of Foshan and Hangzhou.
- Qiannan launches over 50 activities under "Winter Sun Bath", with Luodian County using oranges as a medium to create a "5+N" warm winter experience, including 50,000 consumption packages and "ticket stub exchange" discounts.
- Qianxinan connects resources such as Wanfenglin to host over 50 cultural, tourism and sports activities.
Image source: Guizhou Tourism
The six core products building Guizhou's winter tourism competitiveness include:
- Hot spring health preservation: Integrating high-quality resources like Xifeng radon hot springs to offer combined products such as "hot springs + skiing" and "hot springs + traditional Chinese medicine health preservation".
- Mountain skiing: Highlighting advantages of "low latitude, high altitude and high-quality snow", and launching "Skiing by High-Speed Rail" products in conjunction with the Panzhou-Xingyi High-Speed Railway.
- Folk customs and New Year flavor: Focusing on festivals like Miao and Dong New Years, paired with "village-level" activities such as "Village Super League" and "Village BA" to build the "Guizhou New Year, Most Flavorful" brand.
- Southern sunshine belt: Leveraging the climatic advantages of Xingyi, Libo and other areas to establish the label of "top winter resort in southern China".
- Sports-tourism integration: Covering multiple events including marathons and paddleboarding competitions to enhance the fun and experience of winter tourism.
- Transportation-tourism integration: Using the Panzhou-Xingyi High-Speed Railway as a link to connect scenic spots along the line, creating special routes such as cross-line tours and study tours.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Bao Gang
Editor Ⅲ: Liu Guosong
