On October 20, the Ningxia Department of Culture and Tourism hosted the “Mountain and Sea Connect: Fujian-Ningxia Travel Invitation” promotion event in Fuzhou. Centered on Fujian-Ningxia cooperation, the event showcased cultural and tourism resources through an integrated approach featuring exhibitions, performances, tours, and experiential activities. During the event, the department introduced the unique resources of each city in Ningxia. It unveiled preferential “Bringing Visitors to Ningxia” offers and “Mountains and Seas Discount Coupons,” facilitating over 10 collaborations across multiple sectors. More than 37 cultural and tourism enterprises from both regions signed agreements totaling 666 million yuan. A concurrently established “Fujian-Ningxia Specialties” experience zone showcased signature products like goji berries and wine, strengthening industrial interaction and consumer engagement. This collaboration leverages policy incentives and resource complementarity to inject new momentum into cross-regional cultural tourism product development.

Editor Ⅰ: Zhang Congxiao

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong