Recently, ChinaTravelNews released a report on China Tourism Consumption Trend. This report is a collaborative effort between TravelDaily, China's leading travel media outlet, and Digital 100, a top-tier research platform. It focuses on mainstream consumer groups in China's first-tier and emerging cities, conducting quarterly follow-up research to track evolving trends.

In Q4 2024, the report highlights:

• Travel frequency in 2024

• Tourism spending levels

• Consumer brand preferences and experiences

It provides a comprehensive review of China’s tourism consumption landscape in 2024 and forecasts emerging trends for 2025 by examining travel plans and spending intentions for the upcoming year.

Essential Content

(1) 2024 China Tourism Overview

● Travel Frequency: Analysis of domestic and international travel frequency in 2024

● Tour Types:

➢ Intra-provincial tours

➢ Cross-provincial domestic tours

➢ Short-haul outbound travel

➢ Long-haul outbound travel

● Travel Radius Analysis

● Annual Income Analysis: How personal income influences travel behavior

● Year-on-Year Changes in Travel Costs

● Travel Spending by Income Segments

(2) Travel Brand Preferences

● Airlines

● Hotels

● Ride-Hailing Services

(3) 2025 Spring Festival Travel

● Spring Festival Travel Plans and Formats

● Impact of Age and Income on Spring Festival Travel

● Booking Lead Times

● Domestic Destinations

● Short-Haul Outbound Destinations

● Long-Haul Outbound Destinations

(4) 2025 Annual Travel Outlook

● Annual Travel Plans for 2025

● Comparison Between 2025 Travel Expectations and 2024 Reality

● Forecasted Travel Expenditure in 2025

● Impact of Income on 2025 Travel Spending

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Bao Gang

Editor Ⅲ: Liu Guosong