The Global Hotel Alliance (GHA) announced that its total room revenue in the first half of this year amounted to $1.3 billion, an increase of 18% year-on-year. Hotels in the United Arab Emirates generated the highest room revenue during this period. According to data from Dubai Tourism Department, the average price of a hotel room in Dubai is currently $160.

GHA represents 40 brands and operates over 800 hotels in 100 countries/regions. Its business model aims to assist hotels in reducing their reliance on third-party booking platforms while expanding their online global presence.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong