In April, Mount Huangshan Tourism Development Co., Ltd. and Alipay jointly launched the first domestic "international friendly scenic spot" co-construction plan in Mount Huangshan. Through upgrading payment, red packet code, guide translation and other digital capabilities, the plan provides more convenient digital service experience for domestic and foreign tourists. At the same time, it will further improve the level of openness and communication of Mount Huangshan, promote the healthy development of the cultural tourism industry, and contribute to the construction of a world-class leisure, vacation, health and tourism destination in Mount Huangshan.

Full coverage of multiple payment methods, including "card, code, currency, package"

Huangshan City actively implements the relevant requirements of the Opinions of the General Office of the State Council on Further Optimizing Payment Services and Improving Payment Convenience, focusing on the three key points of "large-value card payment, small-value scanning code, and cash bottom-up", to ensure that the tourists concentrated in the Huangshan scenic area have the right to choose multiple payment methods such as card payment, scanning code, and cash.

In terms of scanning code payment, inbound tourists can use the two payment schemes firstly promoted by Alipay. One is "external card binding": after downloading the Alipay app, tourists can register through their mobile phone number, email address and Apple ID. Inbound tourists from nearly 200 countries and regions can enter international bank card numbers such as Visa, Mastercard, JCB, Discover® and Diners Club International® to bind and use. The other is "external use": 11 overseas wallet users from 8 countries and regions can directly scan code at merchants to make purchases. Including AlipayHK in Hong Kong SAR, Touch 'n Go eWallet in Malaysia, Kakao Pay in South Korea, MPay in Macao SAR, HiPay in Mongolia, Changi Pay in Singapore, OCBC Bank in Singapore, Naver Pay in South Korea, Toss Pay in South Korea, TrueMoney in Thailand, Naya Pay in Pakistan, etc.

Currently, Alipay's scanning code payment service has covered the city's online car-hailing, public transportation, cycling, catering, supermarkets, accommodation, scenic spots and other scenes. Inbound tourists can travel without any obstacles, and the consumption experience is as simple and convenient as that of mainland residents.

A young Iraqi tourist, Jaber, who came to Mount Huangshan for tourism, found that from the high-speed railway station to the Mount Huangshan scenic area, from transportation to scenic spot ticket purchase and shopping, he could use Alipay to buy things smoothly. He said it was "so convenient", and he also enthusiastically recommended more friends to come to Mount Huangshan to experience the beauty of China.

The first customized red packet code was launched in Mount Huangshan, covering inbound tourists for the first time

"You can scan the red packet code first", recently, the shop owners in Mount Huangshan scenic area will remind customers at home and abroad of this before they pay. This is also the first time that Alipay has launched a customized version of the red packet code in Mount Huangshan scenic area and opened it to inbound tourists for the first time.

Previously, only domestic users could receive red envelopes by scanning the code, but now tourists can also receive red envelopes in Mount Huangshan. Tourists can also receive red envelopes or various benefits by scanning the "red envelope code" with Alipay. When using Alipay in various scenarios such as travel, dining, and scenic spots, open Alipay and select the 5 international card group bank cards to pay for discounts.

According to statistics, every 1 yuan invested in the red packet code can drive 14 yuan of consumption. The upgrade of the "red packet code" not only further enhances the tourist experience of inbound guests in Mount Huangshan, but also helps to add "fire" to inbound tourism and promote the growth of consumption in Mount Huangshan.

Alipay, which offers both the beautiful scenery of Mount Huangshan and the Huizhou culture experience activities

From the moment a global tourist enters the country, the beauty of Mount Huangshan is already on his Alipay. He can use the Alipay to scan the code or search for Mount Huangshan in the Alipay App to enter the mini program, where he can check the travel guide in advance. Through the built-in translation service of Alipay, he can also translate it into 16 languages including English, French, German, Spanish, Malay, Arabic, Italian and others with one click. During the May Day holiday, there will also be bilingual volunteers in the Mount Huangshan scenic area to provide offline guidance and service answers.

At the launch ceremony of the “International Friendly Scenic Spots” joint construction plan, Zhuo Wen, an American “foreign son-in-law” who opened a restaurant in Mount Huangshan, shared his experience in living and doing business in China with Alipay, and recommended the Mount Huangshan tour guide translation service.

“Apart from the scenery, the Huizhou culture is also a deep intrinsic factor to attract inbound tourists. Recently, Alipay will launch more Huizhou culture experience activities for inbound guests in conjunction with Mount Huangshan.” Mount Huangshan scenery and Huizhou culture are interrelated and indispensable to the experience of traveling in Mount Huangshan. We hope that through the presentation of both on the mobile phone side, on the one hand, we can help global tourists travel in Mount Huangshan, and on the other hand, we can deepen tourists’ understanding of Huizhou culture and further deepen cultural exchanges between China and foreign countries. " said Li Jiajia, Vice President of Alipay Business Group of Ant Group.

With the launch and promotion of the joint construction plan of "International Friendly Scenic Spots", Alipay will also cooperate with its ecological partners to continuously optimize the service experience and launch new service types. Starting with Mount Huangshan, Alipay will work with more cities and landmark scenic spots to jointly promote the construction of the "International Friendly Series Plan". Optimize and improve the convenience of online and offline entry for foreigners, achieve the all-round upgrade of "payment + scene", and help promote high-level opening up to the outside world.

Mount Huangshan Scenic Area will also work with more ecological partners to improve tourism facilities, continuously optimize service experience, help achieve higher levels of opening up, and contribute to helping Huangshan City build an "international living room".

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong