In the past few years, the period between late June and October has been the peak travel season for Altay in northern Xinjiang. Since the airing of the hit, eight-episode miniseries To the Wonder, Altay has seen a growing number of visitors and is set to attract more travelers.

As of early June, Altay received 2.67 million person-times of travelers, up 80 percent year-on-year, and the region achieved a tourism revenue of 2.2 billion yuan ($303 million), surging 93 percent year-on-year, data from the local cultural and tourism department showed.

Besides, hotel bookings in Northwest China's small cities such as Zhangye, Jiayuguan, and Jiuquan in Gansu province have increased by more than 40 percent year-on-year this summer, higher than the growth rates seen in major cities, according to Beijing-based online travel agency Qunar.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong