Chinese visitors are increasingly showing interest in Europe's alpine ski tourism industry, with a growing trend of experienced skiers seeking new experiences in the continent's resorts.

Switzerland, with a 400% increase in winter tourism from China in the past decade, sees immense potential despite a relatively low number of Chinese skiers on its slopes during the winter season.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong