The Mekong Tourism Forum (MTF) 2024 will be held in the city of Lijiang, China from April 23 to 25 this year.
Themed Visionary Journeys Redefining Tomorrow’s Travel, MTF invites travel professionals and stakeholders from the Greater Mekong Subregion (GMS) to engage in a collaborative platform dedicated to reshaping the future of GMS tourism.
MTF 2024 is expected to welcome 200 tourism professionals and stakeholders, comprising tourism ministers, leaders, NTOs, NGOs, and private sector representatives. This year’s forum will emphasise collaboration, innovation, and forward-thinking strategies, and aims to inspire delegates to explore new forms of tourism that deliver economic benefits, environmental consciousness and cultural enrichment.
Focusing on maximising tourism’s potential in the Asia-Pacific region, MTF 2024 will feature the latest trends, destination marketing and management innovations, cultural highlights, sustainable practices, inclusive practices, and the benefits of the latest technology in travel.
The keynote speech entitled Visionary Journeys Redefining Tomorrow’s Travel will offer a glimpse into the future of GMS travel, spotlighting the shift towards sustainable and conscious tourism in a post-lockdown era.
A panel session on Unleashing Potential: Enhancing International Cooperation to Propel Tourism Growth will address strategies for strengthening cooperation and fostering a unified, prosperous, and responsible future for GMS tourism.
Delegates will get a chance to join a field study, an on-site exploration of Lijiang’s Old Town, and see an exhibition at the museum showcasing Lijiang’s cultural heritage.
MTF2024 is hosted by the Bureau of International Exchanges and Cooperation of the Ministry of Culture and Tourism of China, Yunnan Provincial Culture and Tourism Department, the People’s Government of Lijiang City, and the Mekong Tourism Coordinating Office. It is co-organised by Lijiang Municipal Administration of Culture and Tourism and Network International Culturalink Entities.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
