"In recent years, it's obvious that more and more people around me are getting into skiing. Ski resorts across the country are getting better and better, with facilities becoming more and more sophisticated, and various activities are often organized. This year, I plan to go to the Northeast with my friends to have a good skiing trip." Ding, a senior skiing enthusiast with 14 years of experience, told the reporter by the ski run of the National Alpine Skiing Center in Beijing Olympic Park.
Since the winter, snow and ice sports projects have once again become popular, driving the development of tourism. Industry insiders point out that snow and ice sports, driven by various favorable factors, are becoming a new driving force for the development of the tourism industry. In the future, it is necessary to further promote relevant facility construction and promote the healthy development of the industry.
Recently, the reporter visited several ski resorts and many consumers said that this year's ski season ice and snow sports are more hot, ski resorts around the world are making great efforts to expand diversified projects and drive the popularity of ski tourism.
"When I first started participating in skiing last year, there was only one classmate around me. With the promotion of various sports events such as the Winter Olympics, my skiing partners are gradually increasing. We can rent a car together with seven or eight people and have more communication opportunities with other enthusiasts." Zhao, a student from Beijing Fangtai, told the reporter.
According to Ctrip data, since December, with most ski resorts in northern China opening, the scale of skiing tourists has further improved. By December 6th, the search popularity of "skiing +" related products on the ski season platform increased by more than double year on year.
Qian Maobin, commercial director of Decathlon North China, told the reporter that the domestic snow and ice sports market is in a stage of rapid development. More and more consumers are not just ordinary trials, but choose to participate more deeply in sports. "It can be seen that more consumers choose to bring their own equipment. Even for a better skiing experience, they choose to fly to regions such as Xinjiang. The overall development of the industry is good. Relying on policy support, the charm of snow and ice release of radiation has widespread economic effects， promoting the new track of the integrated service market."
The rapid development of snow and ice sports also brings new momentum for tourism growth.
According to Ctrip data, orders for Harbin Ice Hotel and snow tour products in December have increased significantly.
"The ski resort that left me the best impression is the Taewo Ski Resort in Chongli. Not only is the ski run itself high quality, but also the surrounding supporting facilities are particularly complete， providing a great experience for food, drink, and fun activities for the whole family, including elderly people and children. It's very convenient and comfortable." Wang, who works in the media industry, told the reporter.
Wang Ji, deputy manager of Beijing Jungleungshan Ski Resort, said that this year the resort not only added a new ski run but also organized various activities throughout the ski season to meet customers' diverse needs. "For children, we added many children's programs, holding interesting activities such as snow sliding circles and snow treasure hunting to further improve our integrated facility construction. We are quite optimistic about this year's ski season traffic."
It is worth noting that snow and ice sports not only directly promote tourism consumption but also spawn new business models.
Various ski clubs have launched "ski travel groups" with labels such as "interesting, worry-free, high cost-effectiveness". In the past two weeks, the number of ski clubs enter platforms has increased by more than 30% month on month with nearly 60 new activities launched.
"This year we expect to launch over 100 groups with more than 7000 participants, doubling last year's number. Most of them are young people aged 25 to 35." The relevant person in charge of Black Club said.
Cheng Chaogong from Ctrip Research Institute said that under the general trend of tourism consumption diversification, creating new supply and consumption scenarios in winter tourism has a positive effect on stimulating consumption. Especially in addition to traditional snow tourism and snow sports, cultural winter festivals with local characteristics can be added to form winter tourism IPs.
Wang Yuxiong from the Central University of Finance and Economics said that the integration of tourism and sports is not only a requirement for tourism transformation and upgrading but also a requirement for the development of sports, especially outdoor sports projects. The integration of tourism and sports can not only meet consumers' integrated consumption needs but also build a more sustainable sports tourism business model.
Editor Ⅰ: Zhang Wenwen
Editor Ⅱ: Wu Dan
Editor Ⅲ: Liu Guosong
