In order to further promote the high-quality development of Jilin's ice and snow industry, help build a trillion-dollar tourism industry, and integrate high-quality ice and snow resources in the province, the Jilin Ice and Snow Tourism Safety Emergency Drill Training Course was successfully held from November 23rd to 25th. During the training course, led by the Provincial Department of Culture and Tourism, 40 key ice and snow enterprises in the province jointly established the Jilin Ice and Snow Alliance, marking a new step and a new journey for the ice and snow industry in our province.

"The member units of Jilin Ice and Snow Alliance are the main force of Jilin's ice and snow tourism industry. They should give full play to their own advantages and play a leading role in industry standards, industry self-discipline, safeguarding rights and interests, promoting exchanges, improving quality, and opening up markets," said the relevant person in charge of the Provincial Department of Culture and Tourism. The establishment of Jilin Ice and Snow Alliance is to better form a joint force in the industry, unify thoughts, speak with one voice, resolutely resist all kinds of illegal activities that disrupt the ice and snow tourism market in our province, and ensure that tourists coming to Jilin can eat with confidence, live comfortably, and play with peace of mind.

In order to strengthen the safety management of the cultural tourism industry, standardize the market order of cultural tourism, strengthen the construction of fire safety standardization, comprehensively improve the emergency response ability of tourism safety, and ensure the safe and stable operation of the ice and snow tourism market in the province, the training class focused on "fully recognizing the safety risk situation of ice and snow tourism in Jilin Province, optimizing the business environment, burnishing the tourism card of Jilin Province; strengthening departmental collaboration, vigorously rectifying market chaos; strengthening public opinion control, actively playing positive energy; doing a good job of positive propaganda, expanding public safety awareness and self-rescue knowledge" five aspects, and standardized and guided the safety work of ice and snow tourism in the new snow season.

The new snow season has begun, and the member units of the Jilin Ice and Snow Alliance have been committed to the promise of "providing high-quality ice and snow services in Jilin", improving service quality, and actively building a high-quality ice and snow service brand in Jilin Province. They have firmly established a sense of safety and prevention, always taking the safety of tourists as the top priority, and strengthened the safety publicity and snow trail inspection of the ski resort. At the same time, the cultural and tourism departments at all levels in the province will work together with the member units of the alliance to summarize experience, identify shortcomings, promote rectification, seek common development, and ensure the high-quality tourism experience of tourists coming to Jilin.

The Provincial Department of Culture and Tourism will further strengthen the supervision of the ice and snow tourism market, highlight the issue orientation, coordinate the efforts of various parties, standardize the order of the cultural tourism market, vigorously crack down on illegal activities that disrupt the Jilin ice and snow market, improve the service quality and safety awareness of ice and snow enterprises, continue to expand the popularity, reputation and influence of Jilin ice and snow tourism, and create a new business card for Jilin ice and snow tourism.

Editor Ⅰ: Zhang Wenwen

Editor Ⅱ: Wu Dan

Editor Ⅲ: Liu Guosong