The opening ceremony of "China-Australia Tea Culture Tourism Week" and Lanmei Tourism Cooperation Promotion Conference was held successfully on November 24 at the Sydney Square Civic Hall in Australia. The "China-Australia Tea Culture Tourism Week" lasted for 4 days and attracted the participation of many institutions such as the Sydney China Cultural Center and the Sydney Tourism Office, as well as dozens of tea enterprises from China and Australia. At the same time, the event also launched the "Drinking from the same river, as close as family" Lanmei Tourism Cooperation Promotion campaign, which is the first time that the six countries in the Lanmei cooperation mechanism have jointly promoted tourism to third-party countries since the launch of the mechanism seven years ago, and it has a pioneering significance.

The opening ceremony also launched the Lanmei Tourism Cooperation Promotion campaign, which is the first time in seven years since the launch of the Lanmei cooperation mechanism that China and the other five countries in Lanmei have jointly promoted tourism to third-party markets. Diplomatic missions of Mekong River countries in Australia and local officials also attended the promotion event, reflecting the spirit of "Silk Road" and "Belt and Road" initiatives of joint construction, and looking forward to further strengthening people-to-people exchanges and tourism integrated development between China and the five countries of Mekong River.

The event showcased the "Lanmei Cooperation International Poster Design Exhibition", displayed the "Connecting China - Discovering the Beauty of Lanmei" picture exhibition, as well as displays of famous Chinese tea enterprises and dozens of tea varieties, traditional Chinese musical instrument performances, tea tastings, tea art performances, and characteristic cultural and creative products such as cute panda logo tourism promotion logo displays, trade negotiations, cultural exchanges, market research and other activities.