On November 6, Tuniu released the "2023-2024 Snow and Ice season tourism Consumption Trend Forecast", showing that the current preparations for major snow and ice scenic spots and ski resorts have entered the final sprint stage, and the user's enthusiasm for ice and snow travel continues to heat up, and it is expected that the user's travel number and tourism consumption will usher in explosive growth in the 2023-2024 snow and ice season.
Tuniu's latest data show that after the Mid-Autumn Festival and National Day holiday to October 31, the search volume of platform ice and snow tourism related products has continued to grow, the search volume increased by 124% compared with the same period in September, snow mountains, glaciers, hot springs, aurora, skiing, snow scenery, rime, ice sculpture, snow park, ice lanterns and other keywords search heat in the forefront, among them, The search volume of rime, snow, snow park, skiing and other keywords increased by more than 3 times compared with the same period in September.
Since the Beijing Winter Olympics, the trend of younger and younger users of ice and snow tourism has increased. Data show that the post-90s and post-00s have become the main consumer of Tuniu ice and snow tourism products, and the proportion of booking orders has reached 60%, among which, ice and snow sports are favored by young users, teenage users and parent-child customers. According to the latest booking data of Tuniu, this year's ice and snow season, users in Shanghai, Beijing, Nanjing, Guangzhou, Shenzhen, Hangzhou, Tianjin, Shenyang, Xiamen, Chengdu and other places have more intense demand for ice and snow Tours. South users dominate the trend of ice and snow tourism consumption, booking orders accounted for nearly 70%.
Yunnan, Heilongjiang, Jilin, Liaoning, Zhejiang, Xinjiang, Beijing, Sichuan, Xizang and Guangdong top the list of popular destinations for ice and snow tourism. Since October, Jilin Vanke Songhua Lake Ski Resort, Urumqi Yinfeng Ski Resort and other scenic spots have launched many measures to benefit the people, such as ski discount tickets, smooth slide cards, and residential skiing packages, which have attracted widespread attention from users. Traditional popular destinations such as Northeast China, Beijing-Tianjin-Hebei and Xinjiang have also taken the lead in experiencing rapid growth in bookings. With the increasing supply of outbound tourism products, some Tuniu users have also put outbound ice and snow Tours on the agenda. After the Mid-Autumn Festival and National Day holiday, ice and snow tour products in Finland, Russia, France, Switzerland and other destinations have also ushered in more users' attention.
With the continuous expansion of the ice and snow tourism market, the consumption structure of ice and snow tourism is also developing deeply in the direction of diversification, specialization and differentiation. "Snow and ice + leisure tourism", "snow and ice + health", the rapid rise of "snow and ice + sports" is the main development model of the domestic snow and ice tourism market.
After the Beijing Winter Olympics, a number of national snow events were held in Beijing Capital Gymnasium, Yanqing Snowboarding Center, Zhangjiakou Genting Ski Resort, Zhangjiakou Ski Jumping Center and other Winter Olympic venues. The holding of high-level ice and snow events not only meets the needs of users to watch games, further expands the influence of ice and snow sports and ice and snow events, but also plays a positive deepening role in "driving 300 million people to participate in ice and snow sports" and ice and snow sports "South exhibition west expansion east", attracting more and more users to participate in ice and snow sports. Tuniu data show that since entering the middle and late October, the ski resorts and ski resorts have ushered in a wave of booking upsurge.
